{"id":1220,"date":"2026-04-01T19:24:43","date_gmt":"2026-04-01T19:24:43","guid":{"rendered":"https:\/\/ladupla.la\/?page_id=1220"},"modified":"2026-06-10T21:18:57","modified_gmt":"2026-06-10T21:18:57","slug":"que-hacemos","status":"publish","type":"page","link":"https:\/\/ladupla.la\/?page_id=1220","title":{"rendered":"Que hacemos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1220\" class=\"elementor elementor-1220\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e33ef30 e-con-full e-flex e-con e-parent\" data-id=\"e33ef30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-405e08f0 e-con-full e-flex e-con e-child\" data-id=\"405e08f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff67fe7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4ff67fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">cultura, negocio\ny creatividad<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-341191ae e-con-full e-flex e-con e-child\" data-id=\"341191ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1204f75 e-con-full e-flex e-con e-child\" data-id=\"1204f75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b60d06 elementor-widget elementor-widget-heading\" data-id=\"6b60d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">conectamos cultura, negocio y creatividad para que las marcas anticipen lo que viene.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52b54624 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"52b54624\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-2931e08 e-con-full e-flex e-con e-child\" data-id=\"2931e08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3bbb17 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2d3bbb17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nuestros Cuatro Pilares<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65e39d1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"65e39d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66478ba elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"66478ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacemos<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c8060c e-con-full e-flex e-con e-parent\" data-id=\"6c8060c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9f8f894 e-con-full e-flex e-con e-child\" data-id=\"9f8f894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3695538 e-con-full e-flex e-con e-child\" data-id=\"3695538\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-554a757 elementor-widget elementor-widget-text-editor\" data-id=\"554a757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>[01]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c954 elementor-widget elementor-widget-heading\" data-id=\"b35c954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exploraci\u00f3n de <br>\nla cultura y los<br> mercados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e375b65 elementor-widget elementor-widget-button\" data-id=\"e375b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER CASOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258b3f0 e-con-full e-flex e-con e-child\" data-id=\"258b3f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd15a65 elementor-widget elementor-widget-text-editor\" data-id=\"dd15a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Para comprender<\/strong> c\u00f3mo cambian las categor\u00edas, qu\u00e9 tensiones emergen y d\u00f3nde est\u00e1n las oportunidades reales.<br \/>Leemos la cultura, los h\u00e1bitos y los comportamientos de consumo para <strong>descubrir tensiones, deseos y nuevas formas de valor.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b19c2eb e-con-full e-flex e-con e-child\" data-id=\"b19c2eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0015358 e-con-full e-flex e-con e-child\" data-id=\"0015358\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-481b1b0 elementor-widget elementor-widget-text-editor\" data-id=\"481b1b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estudio de categor\u00edas y h\u00e1bitos de consumo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b2bb1e e-con-full e-flex e-con e-child\" data-id=\"9b2bb1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-951dc05 elementor-widget elementor-widget-text-editor\" data-id=\"951dc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Definici\u00f3n de white spaces y oportunidades de crecimiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5c27d1 e-con-full e-flex e-con e-child\" data-id=\"a5c27d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d4b64 elementor-widget elementor-widget-text-editor\" data-id=\"63d4b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lectura cultural y an\u00e1lisis de emergentes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f69e7 elementor-widget elementor-widget-text-editor\" data-id=\"76f69e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAn\u00e1lisis semi\u00f3tico de discursos y pr\u00e1cticas de lo que circula \nen medios sociales.\u00a0\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab8dcab e-con-full e-flex e-con e-child\" data-id=\"ab8dcab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72bbf elementor-widget elementor-widget-text-editor\" data-id=\"9e72bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSegmentaciones actitudinales \ny arquetipos con K-means clustering.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0886780 e-con-full e-flex e-con e-child\" data-id=\"0886780\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffb7cc elementor-widget elementor-widget-text-editor\" data-id=\"3ffb7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInmersiones etnogr\u00e1ficas y observaci\u00f3n participante.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e5213 e-con-full e-flex e-con e-child\" data-id=\"09e5213\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32a32b9 e-con-full e-flex e-con e-child\" data-id=\"32a32b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b2c355a e-con-full e-flex e-con e-child\" data-id=\"b2c355a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f742faf elementor-widget elementor-widget-image\" data-id=\"f742faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/pilares-01.webp\" class=\"attachment-full size-full wp-image-1298\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/pilares-01.webp 750w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/pilares-01-300x200.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-937be56 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"937be56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIdeal cuando necesit\u00e1s pasar de la comprensi\u00f3n a la acci\u00f3n: dise\u00f1ar, probar\ny aprender.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b33e4d5 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b33e4d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a339c53 e-con-full e-flex e-con e-parent\" data-id=\"a339c53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8c551d2 e-con-full e-flex e-con e-child\" data-id=\"8c551d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7508ed e-con-full e-flex e-con e-child\" data-id=\"e7508ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae1540 elementor-widget elementor-widget-text-editor\" data-id=\"5ae1540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t[02]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-938f7bb elementor-widget elementor-widget-heading\" data-id=\"938f7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">co-creaci\u00f3n y<br>\ntesteo de propuestas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48af2f elementor-widget elementor-widget-button\" data-id=\"c48af2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER CASOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-490d4bd e-con-full e-flex e-con e-child\" data-id=\"490d4bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4176c3 elementor-widget elementor-widget-text-editor\" data-id=\"e4176c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Para transformar el aprendizaje en ideas, conceptos y experiencias con sentido cultural.<\/strong><br \/>Potenciamos ideas de productos, servicios, packaging y comunicaci\u00f3n en todas las etapas de desarrollo, desde la ideaci\u00f3n hasta la prueba.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79867fb e-con-full e-flex e-con e-child\" data-id=\"79867fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bac53fa e-con-full e-flex e-con e-child\" data-id=\"bac53fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ccf51 elementor-widget elementor-widget-text-editor\" data-id=\"b0ccf51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDefinici\u00f3n de brand Key y territorios estrat\u00e9gicos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e2025e e-con-full e-flex e-con e-child\" data-id=\"9e2025e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d05e72 elementor-widget elementor-widget-text-editor\" data-id=\"5d05e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTesteo de conceptos, productos y experiencias.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-769c907 e-con-full e-flex e-con e-child\" data-id=\"769c907\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a53b1f elementor-widget elementor-widget-text-editor\" data-id=\"1a53b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDefinici\u00f3n de mensajes, storytelling y tono de voz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e9a141 e-con-full e-flex e-con e-child\" data-id=\"9e9a141\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bd978 elementor-widget elementor-widget-text-editor\" data-id=\"c1bd978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEvaluaci\u00f3n de comunicaci\u00f3n (desde ideas iniciales hasta piezas finales)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daf4f78 e-con-full e-flex e-con e-child\" data-id=\"daf4f78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56b0217 e-con-full e-flex e-con e-child\" data-id=\"56b0217\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-54a433a e-con-full e-flex e-con e-child\" data-id=\"54a433a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-808c1d0 elementor-widget elementor-widget-image\" data-id=\"808c1d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/02-pilares.webp\" class=\"attachment-full size-full wp-image-1303\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/02-pilares.webp 700w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/02-pilares-300x200.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7200937 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7200937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIdeal cuando necesit\u00e1s pasar de la comprensi\u00f3n a la acci\u00f3n: dise\u00f1ar, probar \ny aprender.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98c1e12 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"98c1e12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cc1c92 e-con-full e-flex e-con e-parent\" data-id=\"4cc1c92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8413ece e-con-full e-flex e-con e-child\" data-id=\"8413ece\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31005de e-con-full e-flex e-con e-child\" data-id=\"31005de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23cf0ac elementor-widget elementor-widget-text-editor\" data-id=\"23cf0ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>[03]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7b6f4 elementor-widget elementor-widget-heading\" data-id=\"cb7b6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">definici\u00f3n de la <br>estrategia de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043d693 elementor-widget elementor-widget-button\" data-id=\"043d693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER CASOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aa74f6 e-con-full e-flex e-con e-child\" data-id=\"8aa74f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5772f elementor-widget elementor-widget-text-editor\" data-id=\"fd5772f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Para comprender c\u00f3mo cambian las categor\u00edas, qu\u00e9 tensiones emergen y d\u00f3nde est\u00e1n las oportunidades reales.<\/strong><br \/>Leemos la cultura, los h\u00e1bitos y los comportamientos de consumo para descubrir tensiones, deseos y nuevas formas de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b369d e-con-full e-flex e-con e-child\" data-id=\"88b369d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2ffcee9 e-con-full e-flex e-con e-child\" data-id=\"2ffcee9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-101b4a2 elementor-widget elementor-widget-text-editor\" data-id=\"101b4a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estudios y auditor\u00edas de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a99964 e-con-full e-flex e-con e-child\" data-id=\"9a99964\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29df9b elementor-widget elementor-widget-text-editor\" data-id=\"e29df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEstrategias de posicionamiento y territorios culturales.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6218a25 e-con-full e-flex e-con e-child\" data-id=\"6218a25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4fd24 elementor-widget elementor-widget-text-editor\" data-id=\"9e4fd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDefinici\u00f3n de mensajes, storytelling y tono de voz.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684d262 e-con-full e-flex e-con e-child\" data-id=\"684d262\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04791c7 elementor-widget elementor-widget-text-editor\" data-id=\"04791c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEstrategias de portafolio y go-to-market.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a24d200 e-con-full e-flex e-con e-child\" data-id=\"a24d200\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b50eae2 e-con-full e-flex e-con e-child\" data-id=\"b50eae2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3f56989 e-con-full e-flex e-con e-child\" data-id=\"3f56989\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bcfac elementor-widget elementor-widget-image\" data-id=\"a9bcfac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"302\" height=\"380\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/definicion-estrategia.jpg\" class=\"attachment-full size-full wp-image-1285\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/definicion-estrategia.jpg 302w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/definicion-estrategia-238x300.jpg 238w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9791e89 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9791e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIdeal cuando necesit\u00e1s pasar de la comprensi\u00f3n a la acci\u00f3n: dise\u00f1ar, probar \ny aprender.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e2b62 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"09e2b62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45eee18 e-con-full e-flex e-con e-parent\" data-id=\"45eee18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fb0a343 e-con-full e-flex e-con e-child\" data-id=\"fb0a343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c77615 e-con-full e-flex e-con e-child\" data-id=\"0c77615\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a47b3 elementor-widget elementor-widget-text-editor\" data-id=\"57a47b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>[04]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66d5dc elementor-widget elementor-widget-heading\" data-id=\"a66d5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activaci\u00f3n e implicaci\u00f3n <br>en equipos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111c841 elementor-widget elementor-widget-button\" data-id=\"111c841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER CASOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6c4f1e e-con-full e-flex e-con e-child\" data-id=\"e6c4f1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b99481 elementor-widget elementor-widget-text-editor\" data-id=\"4b99481\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPara llevar la <strong>estrategia a la pr\u00e1ctica<\/strong> y sostenerla en el tiempo.<br>\nFacilitamos la apropiaci\u00f3n interna y la traducci\u00f3n de los a <strong>prendizajes en acci\u00f3n.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a36e23 e-con-full e-flex e-con e-child\" data-id=\"0a36e23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1145d28 e-con-full e-flex e-con e-child\" data-id=\"1145d28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f248d3d elementor-widget elementor-widget-text-editor\" data-id=\"f248d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWorkshops de activaci\u00f3n,\u00a0 inspiraci\u00f3n\ny\/o alineamiento.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da264f e-con-full e-flex e-con e-child\" data-id=\"5da264f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5021b3b elementor-widget elementor-widget-text-editor\" data-id=\"5021b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDocumentaci\u00f3n y playbooks internos para internalizar conocimiento \ny sostener consistencia.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f72693f e-con-full e-flex e-con e-child\" data-id=\"f72693f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3acd3a0 elementor-widget elementor-widget-text-editor\" data-id=\"3acd3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEntrenamientos en insights, segmentaci\u00f3n y estrategia.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a47e88 e-con-full e-flex e-con e-child\" data-id=\"9a47e88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7532ae2 elementor-widget elementor-widget-text-editor\" data-id=\"7532ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAcompa\u00f1amiento estrat\u00e9gico \ny articulaci\u00f3n con agencias creativas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edcd4da e-con-full e-flex e-con e-child\" data-id=\"edcd4da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fdda9ef e-con-full e-flex e-con e-child\" data-id=\"fdda9ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-23cd8fd e-con-full e-flex e-con e-child\" data-id=\"23cd8fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2551940 elementor-widget elementor-widget-image\" data-id=\"2551940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"324\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/activacion-1.jpg\" class=\"attachment-full size-full wp-image-1293\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/activacion-1.jpg 486w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/activacion-1-300x200.jpg 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d053a65 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d053a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIdeal para consolidar aprendizajes, fortalecer equipos y asegurar continuidad.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5388c8a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5388c8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>cultura, negocio y creatividad conectamos cultura, negocio y creatividad para que las marcas anticipen lo que viene. 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