M\u00e9todo l<\/title>\r\n \r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Big+Shoulders+Display:wght@400;700&family=Geologica:wght@200;300;400;600&display=swap\" rel=\"stylesheet\">\r\n \r\n <style>\r\n \/* =======================================================\r\n FIX ELEMENTOR: OVERFLOW Y STICKY BUG\r\n ======================================================= *\/\r\n .elementor-widget-html,\r\n .elementor-widget-container,\r\n .e-con,\r\n .e-con-parent,\r\n .e-con-inner,\r\n .elementor-section {\r\n overflow: visible !important;\r\n clip-path: none !important;\r\n }\r\n\r\n \/* Reset para el widget *\/\r\n #dm-method-section,\r\n #dm-method-section * {\r\n box-sizing: border-box;\r\n margin: 0;\r\n padding: 0;\r\n }\r\n\r\n \/* Variables de color de la marca *\/\r\n #dm-method-section {\r\n --dm-bg: #edf3b5;\r\n \/* Fondo *\/\r\n --dm-circle: #ffffff;\r\n \/* C\u00edrculo interior *\/\r\n --dm-text: #1a1a14;\r\n \/* Texto principal y bordes *\/\r\n --dm-muted: #aca59c;\r\n \/* Texto secundario inactivo (opacidad) *\/\r\n --dm-btn-hover-bg: #1a1a14;\r\n --dm-btn-hover-text: #edf3b5;\r\n --dm-active-black: #000000;\r\n \/* Fondo negro puro *\/\r\n }\r\n\r\n \/* Tipograf\u00eda y Color Base *\/\r\n #dm-method-section {\r\n font-family: 'Geologica', sans-serif;\r\n background: var(--dm-bg);\r\n color: var(--dm-text);\r\n width: 100%;\r\n }\r\n\r\n \/* Layout en Columnas: Flex *\/\r\n .dm-layout {\r\n display: flex;\r\n position: relative;\r\n }\r\n\r\n \/* Panel Izquierdo: Textos Nativos *\/\r\n .dm-left {\r\n width: 40%;\r\n padding-left: 5% !important;\r\n \/* Margen lateral elegante *\/\r\n padding-right: 5% !important;\r\n }\r\n\r\n \/* Cada bloque de paso ocupa 1 pantalla completa para calcular el scroll perfecto *\/\r\n .dm-step-block {\r\n height: 100vh !important;\r\n display: flex !important;\r\n flex-direction: column;\r\n justify-content: center;\r\n padding: 0 !important;\r\n \/* Para evitar interferencia de Elementor *\/\r\n margin: 0 !important;\r\n \/* Transiciones para destacarlo cuando est\u00e9 activo *\/\r\n opacity: 0.25;\r\n transform: translateY(30px);\r\n transition: opacity 0.7s ease, transform 0.7s ease;\r\n }\r\n\r\n \/* Efecto cuando el bloque desliz\u00f3 y est\u00e1 centrado en pantalla (activo) *\/\r\n .dm-step-block.is-active {\r\n opacity: 1;\r\n transform: translateY(0);\r\n }\r\n\r\n .dm-step-num {\r\n font-family: 'Geologica', sans-serif;\r\n font-size: 15px;\r\n font-weight: 500;\r\n letter-spacing: 0.15em;\r\n color: var(--dm-text);\r\n margin-bottom: 20px !important;\r\n }\r\n\r\n .dm-step-title {\r\n font-family: 'Big Shoulders Display', 'Big Shoulders', display, cursive;\r\n font-size: clamp(35px, 5.5vw, 60px);\r\n font-weight: 700;\r\n line-height: 1.05;\r\n text-transform: uppercase;\r\n color: var(--dm-text);\r\n margin-bottom: 20px !important;\r\n }\r\n\r\n .dm-step-desc {\r\n font-size: 17px;\r\n font-weight: 300;\r\n line-height: 1.6;\r\n color: var(--dm-text);\r\n max-width: 400px;\r\n margin-bottom: 35px !important;\r\n }\r\n\r\n .dm-step-btn {\r\n display: inline-flex !important;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 10px;\r\n font-family: 'Geologica', sans-serif;\r\n font-size: 15px !important;\r\n font-weight: 600;\r\n letter-spacing: 0.1em;\r\n text-transform: uppercase;\r\n color: var(--dm-text) !important;\r\n border: 1px solid var(--dm-text) !important;\r\n border-radius: 50px !important;\r\n padding: 15px 32px !important;\r\n \/* Fuerte !important para sobreescribir el tema de Astra *\/\r\n margin: 0 !important;\r\n cursor: pointer;\r\n background: #ffffff !important;\r\n \/* Solicitado: Fondo blanco puro *\/\r\n text-decoration: underline !important;\r\n \/* Solicitado: Texto subrayado *\/\r\n width: fit-content;\r\n transition: background 0.3s ease, color 0.3s ease;\r\n }\r\n\r\n .dm-step-btn:hover {\r\n background: var(--dm-btn-hover-bg);\r\n color: var(--dm-btn-hover-text);\r\n }\r\n\r\n \/* Panel Derecho: Diagrama Orbital Sticky *\/\r\n .dm-right {\r\n width: 60%;\r\n position: relative;\r\n }\r\n\r\n \/* El elemento que se queda \"pegado\" al hacer scroll *\/\r\n .dm-orbital-sticky {\r\n position: sticky;\r\n top: 0;\r\n height: 100vh;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n }\r\n\r\n .dm-orbit-svg {\r\n width: 80%;\r\n max-width: 495px;\r\n height: auto;\r\n overflow: visible;\r\n }\r\n\r\n \/* Etiquetas del SVG *\/\r\n .dm-node-label {\r\n font-family: 'Geologica', sans-serif;\r\n font-size: 14px;\r\n letter-spacing: 0.08em;\r\n text-transform: uppercase;\r\n transition: font-weight 0.4s ease;\r\n }\r\n\r\n .dm-node-bg,\r\n .dm-shape {\r\n transition: fill 0.4s ease, stroke 0.4s ease;\r\n }\r\n\r\n \/* Responsive para Mobile *\/\r\n @media (max-width: 921px) {\r\n .dm-layout {\r\n flex-direction: column;\r\n }\r\n\r\n .dm-left {\r\n width: 100%;\r\n padding-left: 20px;\r\n padding-right: 20px;\r\n }\r\n\r\n .dm-step-block {\r\n height: auto;\r\n min-height: 60vh;\r\n padding: 15vh 0;\r\n }\r\n\r\n .dm-right {\r\n width: 100%;\r\n }\r\n\r\n .dm-orbital-sticky {\r\n position: sticky;\r\n top: 5vh;\r\n height: 80vh;\r\n z-index: -1;\r\n opacity: 0.4;\r\n }\r\n\r\n .dm-step-title {\r\n font-size: 40px;\r\n margin-bottom: 15px;\r\n }\r\n }\r\n <\/style>\r\n\r\n <div id=\"dm-method-section\">\r\n <div class=\"dm-layout\" id=\"dm-layout\">\r\n\r\n \r\n <div class=\"dm-left\">\r\n <div class=\"dm-step-block\" id=\"step-0\">\r\n <div class=\"dm-step-num\">[01]<\/div>\r\n <div class=\"dm-step-title\">PRODUCIR PARA NO REPRODUCIR<\/div>\r\n <div class=\"dm-step-desc\">Cada proyecto es una oportunidad para desarmar lo obvio, desafiar\r\n narrativas heredadas y encontrar preguntas que todav\u00eda no se est\u00e1n haciendo.<\/div>\r\n <a class=\"dm-step-btn\" href=\"#step-1\">SIGUIENTE PASO \u2192<\/a>\r\n <\/div>\r\n\r\n <div class=\"dm-step-block\" id=\"step-1\">\r\n <div class=\"dm-step-num\">[02]<\/div>\r\n <div class=\"dm-step-title\">Hacer equipo,<br>siempre.\r\n <\/div>\r\n <div class=\"dm-step-desc\">Cada proyecto es una conversaci\u00f3n entre disciplinas, miradas y\r\n experiencias. Nuestra forma de pensar es siempre colectiva.\r\n <\/div>\r\n <a class=\"dm-step-btn\" href=\"#step-2\">SIGUIENTE PASO \u2192<\/a>\r\n <\/div>\r\n\r\n <div class=\"dm-step-block\" id=\"step-2\">\r\n <div class=\"dm-step-num\">[03]<\/div>\r\n <div class=\"dm-step-title\">Asociar ideas,<br>\r\n m\u00e1s que acumular datos.\r\n <\/div>\r\n <div class=\"dm-step-desc\">Miramos los datos con sensibilidad cultural, enfoque humano y marcos\r\n conceptuales. Porque los insights no se encuentran, se construyen.<\/div>\r\n <a class=\"dm-step-btn\" href=\"#step-3\">SIGUIENTE PASO \u2192<\/a>\r\n <\/div>\r\n\r\n <div class=\"dm-step-block\" id=\"step-3\">\r\n <div class=\"dm-step-num\">[04]<\/div>\r\n <div class=\"dm-step-title\">Desde Argentina<br>\r\n co-operamos<\/div>\r\n <div class=\"dm-step-desc\">Hacemos equipos transnacionales para entender cada idiosincrasia y\r\n respetar la complejidad y diversidad de los mercados de LATAM.\u00a0<\/div>\r\n <a class=\"dm-step-btn\" href=\"#step-4\">SIGUIENTE PASO \u2192<\/a>\r\n <\/div>\r\n\r\n <div class=\"dm-step-block\" id=\"step-4\">\r\n <div class=\"dm-step-num\">[05]<\/div>\r\n <div class=\"dm-step-title\">Cuestionar todo.<br>\r\n Iterar siempre.<\/div>\r\n <div class=\"dm-step-desc\">No buscamos confirmaciones ni respuestas \u00fanicas. Cuestionamos y\r\n conectamos ideas. El m\u00e9todo es pensar y repensar, nunca repetir.<\/div>\r\n <a class=\"dm-step-btn\" href=\"https:\/\/ladupla.la\/contacto\/\">Contactanos \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <div class=\"dm-right\">\r\n <div class=\"dm-orbital-sticky\">\r\n <svg class=\"dm-orbit-svg\" viewBox=\"0 0 500 500\" id=\"dm-orbit-svg\" overflow=\"visible\">\r\n \r\n <circle cx=\"250\" cy=\"250\" r=\"148\" fill=\"var(--dm-circle)\" \/>\r\n\r\n \r\n <circle cx=\"250\" cy=\"250\" r=\"210\" fill=\"none\" stroke=\"#1a1a14\" stroke-width=\"1.2\"\r\n stroke-dasharray=\"6 6\" opacity=\"0.3\" \/>\r\n\r\n <image href=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/LOGO-ANIMADO.gif\" \r\n x=\"150\" y=\"150\" width=\"200\" height=\"200\" \/>\r\n\r\n \r\n <g id=\"dm-nodes-group\"><\/g>\r\n\r\n <\/svg>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <script>\r\n (function () {\r\n var nodes = [\r\n { label: 'PRODUCIR', angle: 0, shape: 'square' },\r\n { label: 'HACER EQUIPO', angle: 72, shape: 'circle' },\r\n { label: 'ASOCIAR IDEAS', angle: 144, shape: 'triangle' },\r\n { label: 'CO-OPERAR', angle: 216, shape: 'circle' },\r\n { label: 'CUESTIONAR', angle: 288, shape: 'triangle' }\r\n ];\r\n\r\n var R = 210, CX = 250, CY = 250, NS = 19;\r\n var ROTATION_SPEED = 0.15; \/\/ Velocidad del giro constante. Positivo = horario\r\n var currentGlobalRotation = 0;\r\n var activeNode = 0;\r\n\r\n function toRad(deg) { return (deg - 90) * Math.PI \/ 180; }\r\n\r\n function getLabelOffset(deg) {\r\n var a = ((deg % 360) + 360) % 360;\r\n if (a >= 315 || a < 45) return { dx: 0, dy: -32, anchor: 'middle' };\r\n if (a >= 45 && a < 135) return { dx: 32, dy: 5, anchor: 'start' };\r\n if (a >= 135 && a < 225) return { dx: 0, dy: 40, anchor: 'middle' };\r\n if (a >= 225 && a < 315) return { dx: -32, dy: 5, anchor: 'end' };\r\n return { dx: 0, dy: 0, anchor: 'middle' };\r\n }\r\n\r\n \/\/ Genera el HTML de la figura central (tri\u00e1ngulo, circulo, cuadrado)\r\n function makeIconPath(shape) {\r\n if (shape === 'square') {\r\n var s = 7;\r\n return '<rect x=\"-' + s + '\" y=\"-' + s + '\" width=\"' + (s * 2) + '\" height=\"' + (s * 2) + '\" class=\"dm-shape\" fill=\"none\" stroke-width=\"2\"\/>';\r\n } else if (shape === 'triangle') {\r\n var h = 8;\r\n var pts = '0,-' + h + ' ' + h * 0.87 + ',' + h * 0.5 + ' -' + h * 0.87 + ',' + h * 0.5;\r\n return '<polygon points=\"' + pts + '\" class=\"dm-shape\" fill=\"none\" stroke-width=\"2\"\/>';\r\n } else {\r\n return '<circle cx=\"0\" cy=\"0\" r=\"6\" class=\"dm-shape\" fill=\"none\" stroke-width=\"2\"\/>';\r\n }\r\n }\r\n\r\n \/\/ 1. INICIALIZADOR: Crea los elementos en el DOM una vez\r\n function initializeNodesDOM() {\r\n var group = document.getElementById('dm-nodes-group');\r\n if (!group) return;\r\n var html = '';\r\n\r\n for (var i = 0; i < nodes.length; i++) {\r\n var n = nodes[i];\r\n html += '<g id=\"dm-node-wrap-' + i + '\">';\r\n \/\/ 1. C\u00edrculo de fondo que se volver\u00e1 negro\r\n html += '<circle id=\"dm-node-bg-' + i + '\" class=\"dm-node-bg\" cx=\"0\" cy=\"0\" r=\"' + NS + '\" stroke-width=\"1.8\" \/>';\r\n \/\/ 2. Icono encapsulado\r\n html += '<g id=\"dm-node-icon-' + i + '\">' + makeIconPath(n.shape) + '<\/g>';\r\n \/\/ 3. Etiqueta de texto\r\n html += '<text id=\"dm-node-label-' + i + '\" class=\"dm-node-label\" x=\"0\" y=\"0\"><\/text>';\r\n html += '<\/g>';\r\n }\r\n group.innerHTML = html;\r\n }\r\n\r\n \/\/ 2. RENDER LOOP: Solo afecta Transforms y Atributos para alto rendimiento (60fps ideal)\r\n function renderFrame() {\r\n currentGlobalRotation += ROTATION_SPEED;\r\n\r\n for (var i = 0; i < nodes.length; i++) {\r\n var n = nodes[i];\r\n var globalAngle = n.angle + currentGlobalRotation;\r\n var isAct = (i === activeNode);\r\n\r\n \/\/ Coordenadas absolutas\r\n var localX = CX + R * Math.cos(toRad(globalAngle));\r\n var localY = CY + R * Math.sin(toRad(globalAngle));\r\n var off = getLabelOffset(globalAngle);\r\n\r\n \/\/ Selectors\r\n var wrapEl = document.getElementById('dm-node-wrap-' + i);\r\n var bgEl = document.getElementById('dm-node-bg-' + i);\r\n var iconEl = document.getElementById('dm-node-icon-' + i);\r\n var labelEl = document.getElementById('dm-node-label-' + i);\r\n var shapeEl = iconEl ? iconEl.querySelector('.dm-shape') : null;\r\n\r\n if (!wrapEl) continue;\r\n\r\n \/\/ Colores de estado Activo\r\n var bgColor = isAct ? 'var(--dm-active-black)' : 'var(--dm-circle)';\r\n var strokeColor = isAct ? 'var(--dm-active-black)' : 'var(--dm-text)';\r\n var shapeStroke = isAct ? 'var(--dm-bg)' : 'var(--dm-text)';\r\n var fontWeight = isAct ? \"800\" : \"500\";\r\n\r\n \/\/ Aplicamos traslaci\u00f3n masiva de todo el grupo a XY\r\n wrapEl.setAttribute('transform', 'translate(' + localX + ' ' + localY + ')');\r\n\r\n \/\/ Estilos CSS\/SVG din\u00e1micos\r\n if (bgEl) {\r\n bgEl.setAttribute('fill', bgColor);\r\n bgEl.setAttribute('stroke', strokeColor);\r\n }\r\n\r\n if (shapeEl) {\r\n shapeEl.setAttribute('stroke', shapeStroke);\r\n \/\/ Giramos el icono interior levemente (o matem\u00e1ticamente) para que no rote deformado, o podemos dejarlo rotar\r\n iconEl.setAttribute('transform', 'rotate(' + globalAngle + ')');\r\n }\r\n\r\n if (labelEl) {\r\n labelEl.textContent = n.label;\r\n labelEl.setAttribute('x', off.dx);\r\n labelEl.setAttribute('y', off.dy);\r\n labelEl.setAttribute('text-anchor', off.anchor);\r\n labelEl.setAttribute('font-weight', fontWeight);\r\n labelEl.setAttribute('fill', isAct ? 'var(--dm-active-black)' : 'var(--dm-text)');\r\n }\r\n }\r\n\r\n \/\/ Lo llamamos infinitamente en cada Frame\r\n requestAnimationFrame(renderFrame);\r\n }\r\n\r\n \/\/ 3. LISTENERS SCROLL: Determinar la secci\u00f3n activa\r\n function handleScroll() {\r\n var layout = document.getElementById('dm-layout');\r\n var steps = document.querySelectorAll('.dm-step-block');\r\n if (!layout || !steps.length) return;\r\n\r\n var viewportH = window.innerHeight;\r\n var centerLine = viewportH * 0.5;\r\n var newActive = activeNode;\r\n var minDistance = Infinity;\r\n\r\n \/\/ M\u00e9todo a prueba de fallos: buscar el bloque cuyo centro visual est\u00e9 m\u00e1s cerca de la mitad de la pantalla\r\n steps.forEach(function (step, index) {\r\n var sRect = step.getBoundingClientRect();\r\n var stepCenter = sRect.top + (sRect.height \/ 2);\r\n var absDist = Math.abs(stepCenter - centerLine);\r\n\r\n if (absDist < minDistance) {\r\n minDistance = absDist;\r\n newActive = index;\r\n }\r\n });\r\n\r\n \/\/ Activar opacidad del texto seg\u00fan el nodo ganador\r\n steps.forEach(function (step, index) {\r\n if (index === newActive) {\r\n step.classList.add('is-active');\r\n } else {\r\n step.classList.remove('is-active');\r\n }\r\n });\r\n\r\n if (newActive !== activeNode) {\r\n activeNode = newActive;\r\n }\r\n }\r\n\r\n function init() {\r\n initializeNodesDOM();\r\n handleScroll();\r\n requestAnimationFrame(renderFrame); \/\/ Empieza a girar cont\u00ednuamente\r\n\r\n \/\/ Interceptar clicks de botones para smooth scroll nativo a las secciones correspondientes\r\n document.querySelectorAll('.dm-step-btn').forEach(function (btn) {\r\n btn.addEventListener('click', function (e) {\r\n var targetId = this.getAttribute('href');\r\n if (targetId && targetId.startsWith('#step-')) {\r\n e.preventDefault();\r\n var targetEl = document.querySelector(targetId);\r\n if (targetEl) {\r\n \/\/ Calcula scroll suave para centrar el bloque en pantalla (o al menos que entre en vista)\r\n targetEl.scrollIntoView({ behavior: 'smooth', block: 'center' });\r\n }\r\n }\r\n });\r\n });\r\n }\r\n\r\n window.addEventListener('scroll', handleScroll, { passive: true });\r\n window.addEventListener('resize', handleScroll, { passive: true });\r\n document.addEventListener('DOMContentLoaded', init);\r\n\r\n })();\r\n <\/script>\r\n <\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>M\u00e9todo l [01] PRODUCIR PARA NO REPRODUCIR Cada proyecto es una oportunidad para desarmar lo obvio, desafiar narrativas heredadas y encontrar preguntas que todav\u00eda no se est\u00e1n haciendo. SIGUIENTE PASO \u2192 [02] Hacer equipo,siempre. Cada proyecto es una conversaci\u00f3n entre disciplinas, miradas y experiencias. Nuestra forma de pensar es siempre colectiva. SIGUIENTE PASO \u2192 [03] […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1607","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Nuestro m\u00e9todo - La Dupla M\u00e9todo<\/title>\n<meta name=\"description\" content=\"M\u00e9todo de La dupla: investigaci\u00f3n cultural, an\u00e1lisis de consumo e insights estrat\u00e9gicos para detectar oportunidades y generar valor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladupla.la\/?page_id=1607\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestro m\u00e9todo - La Dupla M\u00e9todo\" \/>\n<meta property=\"og:description\" content=\"M\u00e9todo de La dupla: investigaci\u00f3n cultural, an\u00e1lisis de consumo e insights estrat\u00e9gicos para detectar oportunidades y generar valor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ladupla.la\/?page_id=1607\" \/>\n<meta property=\"og:site_name\" content=\"La Dupla\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T21:20:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/03\/Logo_Negro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"146\" \/>\n\t<meta property=\"og:image:height\" content=\"21\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?page_id=1607\",\"url\":\"https:\\\/\\\/ladupla.la\\\/?page_id=1607\",\"name\":\"Nuestro m\u00e9todo - 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\n\t\t\t\t\t\r\n \r\n M\u00e9todo l<\/title>\r\n \r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Big+Shoulders+Display:wght@400;700&family=Geologica:wght@200;300;400;600&display=swap\" rel=\"stylesheet\">\r\n \r\n <style>\r\n \/* =======================================================\r\n FIX ELEMENTOR: OVERFLOW Y STICKY BUG\r\n ======================================================= *\/\r\n .elementor-widget-html,\r\n .elementor-widget-container,\r\n .e-con,\r\n .e-con-parent,\r\n .e-con-inner,\r\n .elementor-section {\r\n overflow: visible !important;\r\n clip-path: none !important;\r\n }\r\n\r\n \/* Reset para el widget *\/\r\n #dm-method-section,\r\n #dm-method-section * {\r\n box-sizing: border-box;\r\n margin: 0;\r\n padding: 0;\r\n }\r\n\r\n \/* Variables de color de la marca *\/\r\n #dm-method-section {\r\n --dm-bg: 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0.3s ease;\r\n }\r\n\r\n .dm-step-btn:hover {\r\n background: var(--dm-btn-hover-bg);\r\n color: var(--dm-btn-hover-text);\r\n }\r\n\r\n \/* Panel Derecho: Diagrama Orbital Sticky *\/\r\n .dm-right {\r\n width: 60%;\r\n position: relative;\r\n }\r\n\r\n \/* El elemento que se queda \"pegado\" al hacer scroll *\/\r\n .dm-orbital-sticky {\r\n position: sticky;\r\n top: 0;\r\n height: 100vh;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n }\r\n\r\n .dm-orbit-svg {\r\n width: 80%;\r\n max-width: 495px;\r\n height: auto;\r\n overflow: visible;\r\n }\r\n\r\n \/* Etiquetas del SVG *\/\r\n .dm-node-label {\r\n font-family: 'Geologica', sans-serif;\r\n font-size: 14px;\r\n letter-spacing: 0.08em;\r\n text-transform: uppercase;\r\n transition: font-weight 0.4s ease;\r\n }\r\n\r\n .dm-node-bg,\r\n .dm-shape {\r\n transition: fill 0.4s ease, stroke 0.4s ease;\r\n }\r\n\r\n \/* Responsive para Mobile *\/\r\n @media (max-width: 921px) {\r\n .dm-layout {\r\n flex-direction: column;\r\n }\r\n\r\n .dm-left {\r\n width: 100%;\r\n padding-left: 20px;\r\n padding-right: 20px;\r\n }\r\n\r\n .dm-step-block {\r\n height: auto;\r\n min-height: 60vh;\r\n padding: 15vh 0;\r\n }\r\n\r\n .dm-right {\r\n width: 100%;\r\n }\r\n\r\n .dm-orbital-sticky {\r\n position: sticky;\r\n top: 5vh;\r\n height: 80vh;\r\n z-index: -1;\r\n opacity: 0.4;\r\n }\r\n\r\n .dm-step-title {\r\n font-size: 40px;\r\n margin-bottom: 15px;\r\n }\r\n }\r\n <\/style>\r\n\r\n <div id=\"dm-method-section\">\r\n <div class=\"dm-layout\" id=\"dm-layout\">\r\n\r\n \r\n <div class=\"dm-left\">\r\n <div class=\"dm-step-block\" id=\"step-0\">\r\n <div class=\"dm-step-num\">[01]<\/div>\r\n <div class=\"dm-step-title\">PRODUCIR PARA NO REPRODUCIR<\/div>\r\n <div class=\"dm-step-desc\">Cada proyecto es una oportunidad para desarmar lo obvio, desafiar\r\n narrativas heredadas y encontrar preguntas que todav\u00eda no se est\u00e1n haciendo.<\/div>\r\n <a class=\"dm-step-btn\" href=\"#step-1\">SIGUIENTE PASO \u2192<\/a>\r\n <\/div>\r\n\r\n <div class=\"dm-step-block\" id=\"step-1\">\r\n <div class=\"dm-step-num\">[02]<\/div>\r\n <div class=\"dm-step-title\">Hacer equipo,<br>siempre.\r\n <\/div>\r\n <div class=\"dm-step-desc\">Cada proyecto es una conversaci\u00f3n entre disciplinas, miradas y\r\n experiencias. Nuestra forma de pensar es siempre colectiva.\r\n <\/div>\r\n <a class=\"dm-step-btn\" href=\"#step-2\">SIGUIENTE PASO \u2192<\/a>\r\n <\/div>\r\n\r\n <div class=\"dm-step-block\" id=\"step-2\">\r\n <div class=\"dm-step-num\">[03]<\/div>\r\n <div class=\"dm-step-title\">Asociar ideas,<br>\r\n m\u00e1s que acumular datos.\r\n <\/div>\r\n <div class=\"dm-step-desc\">Miramos los datos con sensibilidad cultural, enfoque humano y marcos\r\n conceptuales. Porque los insights no se encuentran, se construyen.<\/div>\r\n <a class=\"dm-step-btn\" href=\"#step-3\">SIGUIENTE PASO \u2192<\/a>\r\n <\/div>\r\n\r\n <div class=\"dm-step-block\" id=\"step-3\">\r\n <div class=\"dm-step-num\">[04]<\/div>\r\n <div class=\"dm-step-title\">Desde Argentina<br>\r\n co-operamos<\/div>\r\n <div class=\"dm-step-desc\">Hacemos equipos transnacionales para entender cada idiosincrasia y\r\n respetar la complejidad y diversidad de los mercados de LATAM.\u00a0<\/div>\r\n <a class=\"dm-step-btn\" href=\"#step-4\">SIGUIENTE PASO \u2192<\/a>\r\n <\/div>\r\n\r\n <div class=\"dm-step-block\" id=\"step-4\">\r\n <div class=\"dm-step-num\">[05]<\/div>\r\n <div class=\"dm-step-title\">Cuestionar todo.<br>\r\n Iterar siempre.<\/div>\r\n <div class=\"dm-step-desc\">No buscamos confirmaciones ni respuestas \u00fanicas. Cuestionamos y\r\n conectamos ideas. El m\u00e9todo es pensar y repensar, nunca repetir.<\/div>\r\n <a class=\"dm-step-btn\" href=\"https:\/\/ladupla.la\/contacto\/\">Contactanos \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <div class=\"dm-right\">\r\n <div class=\"dm-orbital-sticky\">\r\n <svg class=\"dm-orbit-svg\" viewBox=\"0 0 500 500\" id=\"dm-orbit-svg\" overflow=\"visible\">\r\n \r\n <circle cx=\"250\" cy=\"250\" r=\"148\" fill=\"var(--dm-circle)\" \/>\r\n\r\n \r\n <circle cx=\"250\" cy=\"250\" r=\"210\" fill=\"none\" stroke=\"#1a1a14\" stroke-width=\"1.2\"\r\n stroke-dasharray=\"6 6\" opacity=\"0.3\" \/>\r\n\r\n <image href=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/LOGO-ANIMADO.gif\" \r\n x=\"150\" y=\"150\" width=\"200\" height=\"200\" \/>\r\n\r\n \r\n <g id=\"dm-nodes-group\"><\/g>\r\n\r\n <\/svg>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <script>\r\n (function () {\r\n var nodes = [\r\n { label: 'PRODUCIR', angle: 0, shape: 'square' },\r\n { label: 'HACER EQUIPO', angle: 72, shape: 'circle' },\r\n { label: 'ASOCIAR IDEAS', angle: 144, shape: 'triangle' },\r\n { label: 'CO-OPERAR', angle: 216, shape: 'circle' },\r\n { label: 'CUESTIONAR', angle: 288, shape: 'triangle' }\r\n ];\r\n\r\n var R = 210, CX = 250, CY = 250, NS = 19;\r\n var ROTATION_SPEED = 0.15; \/\/ Velocidad del giro constante. 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INICIALIZADOR: Crea los elementos en el DOM una vez\r\n function initializeNodesDOM() {\r\n var group = document.getElementById('dm-nodes-group');\r\n if (!group) return;\r\n var html = '';\r\n\r\n for (var i = 0; i < nodes.length; i++) {\r\n var n = nodes[i];\r\n html += '<g id=\"dm-node-wrap-' + i + '\">';\r\n \/\/ 1. C\u00edrculo de fondo que se volver\u00e1 negro\r\n html += '<circle id=\"dm-node-bg-' + i + '\" class=\"dm-node-bg\" cx=\"0\" cy=\"0\" r=\"' + NS + '\" stroke-width=\"1.8\" \/>';\r\n \/\/ 2. Icono encapsulado\r\n html += '<g id=\"dm-node-icon-' + i + '\">' + makeIconPath(n.shape) + '<\/g>';\r\n \/\/ 3. Etiqueta de texto\r\n html += '<text id=\"dm-node-label-' + i + '\" class=\"dm-node-label\" x=\"0\" y=\"0\"><\/text>';\r\n html += '<\/g>';\r\n }\r\n group.innerHTML = html;\r\n }\r\n\r\n \/\/ 2. RENDER LOOP: Solo afecta Transforms y Atributos para alto rendimiento (60fps ideal)\r\n function renderFrame() {\r\n currentGlobalRotation += ROTATION_SPEED;\r\n\r\n for (var i = 0; i < nodes.length; i++) {\r\n var n = nodes[i];\r\n var globalAngle = n.angle + currentGlobalRotation;\r\n var isAct = (i === activeNode);\r\n\r\n \/\/ Coordenadas absolutas\r\n var localX = CX + R * Math.cos(toRad(globalAngle));\r\n var localY = CY + R * Math.sin(toRad(globalAngle));\r\n var off = getLabelOffset(globalAngle);\r\n\r\n \/\/ Selectors\r\n var wrapEl = document.getElementById('dm-node-wrap-' + i);\r\n var bgEl = document.getElementById('dm-node-bg-' + i);\r\n var iconEl = document.getElementById('dm-node-icon-' + i);\r\n var labelEl = document.getElementById('dm-node-label-' + i);\r\n var shapeEl = iconEl ? iconEl.querySelector('.dm-shape') : null;\r\n\r\n if (!wrapEl) continue;\r\n\r\n \/\/ Colores de estado Activo\r\n var bgColor = isAct ? 'var(--dm-active-black)' : 'var(--dm-circle)';\r\n var strokeColor = isAct ? 'var(--dm-active-black)' : 'var(--dm-text)';\r\n var shapeStroke = isAct ? 'var(--dm-bg)' : 'var(--dm-text)';\r\n var fontWeight = isAct ? \"800\" : \"500\";\r\n\r\n \/\/ Aplicamos traslaci\u00f3n masiva de todo el grupo a XY\r\n wrapEl.setAttribute('transform', 'translate(' + localX + ' ' + localY + ')');\r\n\r\n \/\/ Estilos CSS\/SVG din\u00e1micos\r\n if (bgEl) {\r\n bgEl.setAttribute('fill', bgColor);\r\n bgEl.setAttribute('stroke', strokeColor);\r\n }\r\n\r\n if (shapeEl) {\r\n shapeEl.setAttribute('stroke', shapeStroke);\r\n \/\/ Giramos el icono interior levemente (o matem\u00e1ticamente) para que no rote deformado, o podemos dejarlo rotar\r\n iconEl.setAttribute('transform', 'rotate(' + globalAngle + ')');\r\n }\r\n\r\n if (labelEl) {\r\n labelEl.textContent = n.label;\r\n labelEl.setAttribute('x', off.dx);\r\n labelEl.setAttribute('y', off.dy);\r\n labelEl.setAttribute('text-anchor', off.anchor);\r\n labelEl.setAttribute('font-weight', fontWeight);\r\n labelEl.setAttribute('fill', isAct ? 'var(--dm-active-black)' : 'var(--dm-text)');\r\n }\r\n }\r\n\r\n \/\/ Lo llamamos infinitamente en cada Frame\r\n requestAnimationFrame(renderFrame);\r\n }\r\n\r\n \/\/ 3. LISTENERS SCROLL: Determinar la secci\u00f3n activa\r\n function handleScroll() {\r\n var layout = document.getElementById('dm-layout');\r\n var steps = document.querySelectorAll('.dm-step-block');\r\n if (!layout || !steps.length) return;\r\n\r\n var viewportH = window.innerHeight;\r\n var centerLine = viewportH * 0.5;\r\n var newActive = activeNode;\r\n var minDistance = Infinity;\r\n\r\n \/\/ M\u00e9todo a prueba de fallos: buscar el bloque cuyo centro visual est\u00e9 m\u00e1s cerca de la mitad de la pantalla\r\n steps.forEach(function (step, index) {\r\n var sRect = step.getBoundingClientRect();\r\n var stepCenter = sRect.top + (sRect.height \/ 2);\r\n var absDist = Math.abs(stepCenter - centerLine);\r\n\r\n if (absDist < minDistance) {\r\n minDistance = absDist;\r\n newActive = index;\r\n }\r\n });\r\n\r\n \/\/ Activar opacidad del texto seg\u00fan el nodo ganador\r\n steps.forEach(function (step, index) {\r\n if (index === newActive) {\r\n step.classList.add('is-active');\r\n } else {\r\n step.classList.remove('is-active');\r\n }\r\n });\r\n\r\n if (newActive !== activeNode) {\r\n activeNode = newActive;\r\n }\r\n }\r\n\r\n function init() {\r\n initializeNodesDOM();\r\n handleScroll();\r\n requestAnimationFrame(renderFrame); \/\/ Empieza a girar cont\u00ednuamente\r\n\r\n \/\/ Interceptar clicks de botones para smooth scroll nativo a las secciones correspondientes\r\n document.querySelectorAll('.dm-step-btn').forEach(function (btn) {\r\n btn.addEventListener('click', function (e) {\r\n var targetId = this.getAttribute('href');\r\n if (targetId && targetId.startsWith('#step-')) {\r\n e.preventDefault();\r\n var targetEl = document.querySelector(targetId);\r\n if (targetEl) {\r\n \/\/ Calcula scroll suave para centrar el bloque en pantalla (o al menos que entre en vista)\r\n targetEl.scrollIntoView({ behavior: 'smooth', block: 'center' });\r\n }\r\n }\r\n });\r\n });\r\n }\r\n\r\n window.addEventListener('scroll', handleScroll, { passive: true });\r\n window.addEventListener('resize', handleScroll, { passive: true });\r\n document.addEventListener('DOMContentLoaded', init);\r\n\r\n })();\r\n <\/script>\r\n <\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>M\u00e9todo l [01] PRODUCIR PARA NO REPRODUCIR Cada proyecto es una oportunidad para desarmar lo obvio, desafiar narrativas heredadas y encontrar preguntas que todav\u00eda no se est\u00e1n haciendo. SIGUIENTE PASO \u2192 [02] Hacer equipo,siempre. Cada proyecto es una conversaci\u00f3n entre disciplinas, miradas y experiencias. Nuestra forma de pensar es siempre colectiva. SIGUIENTE PASO \u2192 [03] […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1607","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Nuestro m\u00e9todo - 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