{"id":2007,"date":"2026-04-15T15:19:36","date_gmt":"2026-04-15T15:19:36","guid":{"rendered":"https:\/\/ladupla.la\/?p=2007"},"modified":"2026-05-22T18:36:24","modified_gmt":"2026-05-22T18:36:24","slug":"caso-ejemplo","status":"publish","type":"post","link":"https:\/\/ladupla.la\/?p=2007","title":{"rendered":"ANTICIPAR TENDENCIAS ALIMENTARIAS PARA INNOVAR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2007\" class=\"elementor elementor-2007\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5997c4 e-con-full e-flex e-con e-parent\" data-id=\"7f5997c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3648745d e-con-full e-flex e-con e-child\" data-id=\"3648745d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cb5173 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74cb5173\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ANTICIPAR TENDENCIAS<br>\n<span style=\"color:#fff\"> ALIMENTARIAS <\/span><br>PARA INNOVAR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3ae677 e-con-full e-flex e-con e-child\" data-id=\"6c3ae677\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14501673 e-con-full e-flex e-con e-child\" data-id=\"14501673\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3abecb93 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3abecb93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"290\" height=\"434\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-5_chico.jpg\" class=\"attachment-full size-full wp-image-2616\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-5_chico.jpg 290w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-5_chico-200x300.jpg 200w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337e3d50 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"337e3d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"269\" height=\"382\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp\" class=\"attachment-full size-full wp-image-1476\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp 269w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso-211x300.webp 211w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38e25d93 e-con-full e-flex e-con e-parent\" data-id=\"38e25d93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-561a8dc9 e-grid e-con-full e-con e-child\" data-id=\"561a8dc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7306d102 e-con-full e-flex e-con e-child\" data-id=\"7306d102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-152d63c5 e-con-full e-flex e-con e-child\" data-id=\"152d63c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe9d3c3 elementor-widget elementor-widget-heading\" data-id=\"4fe9d3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fccc2c7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4fccc2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20eeb7a4 e-con-full e-flex e-con e-child\" data-id=\"20eeb7a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-640d303a elementor-widget elementor-widget-text-editor\" data-id=\"640d303a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identificar las <strong>corrientes culturales que transformar\u00e1n la alimentaci\u00f3n<\/strong> en el mediano plazo y detectar aquellos consumos actuales con mayor nivel de insatisfacci\u00f3n, capaces de convertirse en <strong>oportunidades reales de volumen y desarrollo<\/strong> para nuevos productos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55c80c90 e-con-full e-flex e-con e-child\" data-id=\"55c80c90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c2cc577 e-con-full e-flex e-con e-child\" data-id=\"7c2cc577\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b82b9c1 elementor-widget elementor-widget-heading\" data-id=\"6b82b9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392a58e4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"392a58e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abordaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a75b54a e-con-full e-flex e-con e-child\" data-id=\"a75b54a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15936da2 elementor-widget elementor-widget-text-editor\" data-id=\"15936da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Realizamos un <strong>desk research para mapear macrotendencias globales<\/strong> y, luego, <strong>encuentros conversacionales en Argentina, Per\u00fa, Colombia, Chile y Uruguay<\/strong> para explorar su expresi\u00f3n local. Finalmente, desarrollamos un <strong>estudio cuantitativo regional<\/strong> para entender h\u00e1bitos, ocasiones con mayor potencial e identificar necesidades latentes por ocasi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e50a8b e-con-full e-flex e-con e-child\" data-id=\"19e50a8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-149cbf5b e-con-full e-flex e-con e-child\" data-id=\"149cbf5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74460440 elementor-widget elementor-widget-heading\" data-id=\"74460440\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff4e7eb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ff4e7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73e579cd e-con-full e-flex e-con e-child\" data-id=\"73e579cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d0c1dd elementor-widget elementor-widget-text-editor\" data-id=\"69d0c1dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El an\u00e1lisis deriv\u00f3 en una <strong>matriz de oportunidades que integr\u00f3 necesidades, ocasiones y adecuaciones por mercado.<\/strong> Este marco estrat\u00e9gico sirvi\u00f3 como base para que el equipo de R&amp;D construyera un <strong>pipeline de innovaci\u00f3n regional validado por consumidores<\/strong>, del cual surgieron nuevos conceptos y pruebas de producto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ANTICIPAR TENDENCIAS ALIMENTARIAS PARA INNOVAR 01 Desaf\u00edo Identificar las corrientes culturales que transformar\u00e1n la alimentaci\u00f3n en el mediano plazo y detectar aquellos consumos actuales con mayor nivel de insatisfacci\u00f3n, capaces de convertirse en oportunidades reales de volumen y desarrollo para nuevos productos. 02 Abordaje Realizamos un desk research para mapear macrotendencias globales y, luego, encuentros [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ANTICIPAR TENDENCIAS ALIMENTARIAS PARA INNOVAR - La Dupla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladupla.la\/?p=2007\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANTICIPAR TENDENCIAS ALIMENTARIAS PARA INNOVAR - La Dupla\" \/>\n<meta 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