{"id":2038,"date":"2026-04-15T15:50:42","date_gmt":"2026-04-15T15:50:42","guid":{"rendered":"https:\/\/ladupla.la\/?p=2038"},"modified":"2026-05-22T18:31:52","modified_gmt":"2026-05-22T18:31:52","slug":"caso-2","status":"publish","type":"post","link":"https:\/\/ladupla.la\/?p=2038","title":{"rendered":"TRANSNACIONALIZAR UNA MARCA DE MODA ARGENTINA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2038\" class=\"elementor elementor-2038\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-781ec720 e-con-full e-flex e-con e-parent\" data-id=\"781ec720\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5f344924 e-con-full e-flex e-con e-child\" data-id=\"5f344924\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-222c5f9b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"222c5f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">TRANSNACIONALIZAR <br>\n<span style=\"color:#fff\"> UNA MARCA <\/span><br>DE MODA ARGENTINA <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd41ecf e-con-full e-flex e-con e-child\" data-id=\"7cd41ecf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-577f1d6e e-con-full e-flex e-con e-child\" data-id=\"577f1d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309dad4d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"309dad4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"290\" height=\"434\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-4_chico.jpg\" class=\"attachment-full size-full wp-image-2594\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-4_chico.jpg 290w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-4_chico-200x300.jpg 200w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7784ce79 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7784ce79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"269\" height=\"382\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp\" class=\"attachment-full size-full wp-image-1476\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp 269w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso-211x300.webp 211w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3548307 e-con-full e-flex e-con e-parent\" data-id=\"3548307\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ca21f2a e-grid e-con-full e-con e-child\" data-id=\"3ca21f2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-388d3cf9 e-con-full e-flex e-con e-child\" data-id=\"388d3cf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-621e2e91 e-con-full e-flex e-con e-child\" data-id=\"621e2e91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-417f231c elementor-widget elementor-widget-heading\" data-id=\"417f231c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fcbdc7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"37fcbdc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5926bbe6 e-con-full e-flex e-con e-child\" data-id=\"5926bbe6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe0fc99 elementor-widget elementor-widget-text-editor\" data-id=\"6fe0fc99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comprender<strong> los c\u00f3digos dominantes, la aspiracionalidad local, la percepci\u00f3n y el posicionamiento<\/strong> de una marca internacional de moda en Bogot\u00e1 <strong>para orientar acciones estrat\u00e9gicas<\/strong> que impulsen su crecimiento local.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e4817a e-con-full e-flex e-con e-child\" data-id=\"9e4817a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ddcd3e0 e-con-full e-flex e-con e-child\" data-id=\"7ddcd3e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292e0bca elementor-widget elementor-widget-heading\" data-id=\"292e0bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137bef6e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"137bef6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abordaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-361f77dd e-con-full e-flex e-con e-child\" data-id=\"361f77dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31507eb7 elementor-widget elementor-widget-text-editor\" data-id=\"31507eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Video Research cultural y semi\u00f3tico<\/strong> <strong>analizando la construcci\u00f3n de la aspiracionalidad<\/strong> a nivel local y visitas acompa\u00f1adas a tiendas para evaluar integralmente la propuesta de valor. Tambi\u00e9n realizamos <strong>encuestas online al target sobre la categor\u00eda y sus marcas y entrevistas a periodistas especializadas<\/strong> en moda para sumar el punto de vista informado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c19a177 e-con-full e-flex e-con e-child\" data-id=\"3c19a177\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c1ac0e e-con-full e-flex e-con e-child\" data-id=\"2c1ac0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61b6513c elementor-widget elementor-widget-heading\" data-id=\"61b6513c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543bcf50 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"543bcf50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e65fa39 e-con-full e-flex e-con e-child\" data-id=\"6e65fa39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-183cd9ef elementor-widget elementor-widget-text-editor\" data-id=\"183cd9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un <strong>diagn\u00f3stico 360\u00b0 y lineamientos accionables <\/strong>en todas las dimensiones de la propuesta de valor<strong> para que la marca lidere el segmento de moda internacional en Colombia<\/strong> y fortalezca su relevancia cultural local.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TRANSNACIONALIZAR UNA MARCA DE MODA ARGENTINA 01 Desaf\u00edo Comprender los c\u00f3digos dominantes, la aspiracionalidad local, la percepci\u00f3n y el posicionamiento de una marca internacional de moda en Bogot\u00e1 para orientar acciones estrat\u00e9gicas que impulsen su crecimiento local. 02 Abordaje Video Research cultural y semi\u00f3tico analizando la construcci\u00f3n de la aspiracionalidad a nivel local y visitas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TRANSNACIONALIZAR UNA MARCA DE MODA ARGENTINA - La Dupla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladupla.la\/?p=2038\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRANSNACIONALIZAR UNA MARCA DE MODA ARGENTINA - La Dupla\" \/>\n<meta property=\"og:description\" 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