{"id":2043,"date":"2026-04-15T15:52:16","date_gmt":"2026-04-15T15:52:16","guid":{"rendered":"https:\/\/ladupla.la\/?p=2043"},"modified":"2026-05-22T18:21:35","modified_gmt":"2026-05-22T18:21:35","slug":"caso-3","status":"publish","type":"post","link":"https:\/\/ladupla.la\/?p=2043","title":{"rendered":"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2043\" class=\"elementor elementor-2043\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79203e0b e-con-full e-flex e-con e-parent\" data-id=\"79203e0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4efd536b e-con-full e-flex e-con e-child\" data-id=\"4efd536b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7485b144 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7485b144\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IMPULSAR UNA <br>\n<span style=\"color:#fff\"> ESTRATEGIA <\/span><br>CONSUMER CENTRIC <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71c4a58b e-con-full e-flex e-con e-child\" data-id=\"71c4a58b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53a85718 e-con-full e-flex e-con e-child\" data-id=\"53a85718\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9c7a45 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3d9c7a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"290\" height=\"434\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3_chico.jpg\" class=\"attachment-full size-full wp-image-2601\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3_chico.jpg 290w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3_chico-200x300.jpg 200w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517788b4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"517788b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"269\" height=\"382\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp\" class=\"attachment-full size-full wp-image-1476\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp 269w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso-211x300.webp 211w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f616fb9 e-con-full e-flex e-con e-parent\" data-id=\"7f616fb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-202fd6a4 e-grid e-con-full e-con e-child\" data-id=\"202fd6a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-26201f85 e-con-full e-flex e-con e-child\" data-id=\"26201f85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-18983df2 e-con-full e-flex e-con e-child\" data-id=\"18983df2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee013 elementor-widget elementor-widget-heading\" data-id=\"2ee013\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5446b5d8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5446b5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53e315ca e-con-full e-flex e-con e-child\" data-id=\"53e315ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd16167 elementor-widget elementor-widget-text-editor\" data-id=\"4dd16167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identificar y dar vida a las user persona de la marca para <strong>inspirar un nuevo modo de trabajo centrado en el consumidor<\/strong> en las \u00e1reas de comunicaci\u00f3n, visual y producto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7343bdaa e-con-full e-flex e-con e-child\" data-id=\"7343bdaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5aa63daa e-con-full e-flex e-con e-child\" data-id=\"5aa63daa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-391a84b2 elementor-widget elementor-widget-heading\" data-id=\"391a84b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d651422 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d651422\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abordaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b80d9e9 e-con-full e-flex e-con e-child\" data-id=\"1b80d9e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-638dffe7 elementor-widget elementor-widget-text-editor\" data-id=\"638dffe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Encuestas con las que identificamos perfiles actitudinales<\/strong> usando K-Means clustering y luego realizamos entrevistas etnogr\u00e1ficas con cada uno para <strong>profundizar en motivaciones, h\u00e1bitos y relaci\u00f3n con la marca<\/strong>. Cerramos con un workshop interno de alineaci\u00f3n y apropiaci\u00f3n de los hallazgos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e108475 e-con-full e-flex e-con e-child\" data-id=\"4e108475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d0f8f11 e-con-full e-flex e-con e-child\" data-id=\"d0f8f11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0479b2 elementor-widget elementor-widget-heading\" data-id=\"4d0479b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ae168f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"50ae168f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-382d5830 e-con-full e-flex e-con e-child\" data-id=\"382d5830\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46bdf0e5 elementor-widget elementor-widget-text-editor\" data-id=\"46bdf0e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se dise\u00f1aron <strong>arquetipos culturales de clientas<\/strong> que hoy gu\u00edan el desarrollo de producto, la comunicaci\u00f3n y la experiencia de marca <strong>desde una l\u00f3gica verdaderamente consumer centric<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC 01 Desaf\u00edo Identificar y dar vida a las user persona de la marca para inspirar un nuevo modo de trabajo centrado en el consumidor en las \u00e1reas de comunicaci\u00f3n, visual y producto. 02 Abordaje Encuestas con las que identificamos perfiles actitudinales usando K-Means clustering y luego realizamos entrevistas etnogr\u00e1ficas con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0 - La Dupla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladupla.la\/?p=2043\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0 - La Dupla\" \/>\n<meta property=\"og:description\" content=\"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC 01 Desaf\u00edo Identificar y dar vida a las user persona de la marca para inspirar un nuevo modo de trabajo centrado en el consumidor en las \u00e1reas de comunicaci\u00f3n, visual y producto. 02 Abordaje Encuestas con las que identificamos perfiles actitudinales usando K-Means clustering y luego realizamos entrevistas etnogr\u00e1ficas con [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ladupla.la\/?p=2043\" \/>\n<meta property=\"og:site_name\" content=\"La Dupla\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T15:52:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T18:21:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mara Garcia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mara Garcia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043\"},\"author\":{\"name\":\"Mara Garcia\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/afd0e7342caa24f559fdbcc71faadf66\"},\"headline\":\"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0\",\"datePublished\":\"2026-04-15T15:52:16+00:00\",\"dateModified\":\"2026-05-22T18:21:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043\"},\"wordCount\":120,\"image\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/0.-foto-caso-3-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043\",\"url\":\"https:\\\/\\\/ladupla.la\\\/?p=2043\",\"name\":\"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0 - La Dupla\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/0.-foto-caso-3-scaled.jpg\",\"datePublished\":\"2026-04-15T15:52:16+00:00\",\"dateModified\":\"2026-05-22T18:21:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/afd0e7342caa24f559fdbcc71faadf66\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043#breadcrumb\"},\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ladupla.la\\\/?p=2043\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043#primaryimage\",\"url\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/0.-foto-caso-3-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/0.-foto-caso-3-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2043#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/ladupla.la\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#website\",\"url\":\"https:\\\/\\\/ladupla.la\\\/\",\"name\":\"La Dupla\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ladupla.la\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/afd0e7342caa24f559fdbcc71faadf66\",\"name\":\"Mara Garcia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26138f8247b9d8c3a9fe0f1e8a1dab0f6bf588d4aca75fb836d310093074b383?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26138f8247b9d8c3a9fe0f1e8a1dab0f6bf588d4aca75fb836d310093074b383?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26138f8247b9d8c3a9fe0f1e8a1dab0f6bf588d4aca75fb836d310093074b383?s=96&d=mm&r=g\",\"caption\":\"Mara Garcia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0 - La Dupla","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ladupla.la\/?p=2043","og_locale":"es_ES","og_type":"article","og_title":"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0 - La Dupla","og_description":"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC 01 Desaf\u00edo Identificar y dar vida a las user persona de la marca para inspirar un nuevo modo de trabajo centrado en el consumidor en las \u00e1reas de comunicaci\u00f3n, visual y producto. 02 Abordaje Encuestas con las que identificamos perfiles actitudinales usando K-Means clustering y luego realizamos entrevistas etnogr\u00e1ficas con [&hellip;]","og_url":"https:\/\/ladupla.la\/?p=2043","og_site_name":"La Dupla","article_published_time":"2026-04-15T15:52:16+00:00","article_modified_time":"2026-05-22T18:21:35+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3-scaled.jpg","type":"image\/jpeg"}],"author":"Mara Garcia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mara Garcia","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ladupla.la\/?p=2043#article","isPartOf":{"@id":"https:\/\/ladupla.la\/?p=2043"},"author":{"name":"Mara Garcia","@id":"https:\/\/ladupla.la\/#\/schema\/person\/afd0e7342caa24f559fdbcc71faadf66"},"headline":"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0","datePublished":"2026-04-15T15:52:16+00:00","dateModified":"2026-05-22T18:21:35+00:00","mainEntityOfPage":{"@id":"https:\/\/ladupla.la\/?p=2043"},"wordCount":120,"image":{"@id":"https:\/\/ladupla.la\/?p=2043#primaryimage"},"thumbnailUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3-scaled.jpg","articleSection":["Uncategorized"],"inLanguage":"es-AR"},{"@type":"WebPage","@id":"https:\/\/ladupla.la\/?p=2043","url":"https:\/\/ladupla.la\/?p=2043","name":"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0 - La Dupla","isPartOf":{"@id":"https:\/\/ladupla.la\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ladupla.la\/?p=2043#primaryimage"},"image":{"@id":"https:\/\/ladupla.la\/?p=2043#primaryimage"},"thumbnailUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3-scaled.jpg","datePublished":"2026-04-15T15:52:16+00:00","dateModified":"2026-05-22T18:21:35+00:00","author":{"@id":"https:\/\/ladupla.la\/#\/schema\/person\/afd0e7342caa24f559fdbcc71faadf66"},"breadcrumb":{"@id":"https:\/\/ladupla.la\/?p=2043#breadcrumb"},"inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ladupla.la\/?p=2043"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/ladupla.la\/?p=2043#primaryimage","url":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3-scaled.jpg","contentUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/0.-foto-caso-3-scaled.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/ladupla.la\/?p=2043#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/ladupla.la\/"},{"@type":"ListItem","position":2,"name":"IMPULSAR UNA ESTRATEGIA CONSUMER CENTRIC\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/ladupla.la\/#website","url":"https:\/\/ladupla.la\/","name":"La Dupla","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ladupla.la\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":"Person","@id":"https:\/\/ladupla.la\/#\/schema\/person\/afd0e7342caa24f559fdbcc71faadf66","name":"Mara Garcia","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/secure.gravatar.com\/avatar\/26138f8247b9d8c3a9fe0f1e8a1dab0f6bf588d4aca75fb836d310093074b383?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26138f8247b9d8c3a9fe0f1e8a1dab0f6bf588d4aca75fb836d310093074b383?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26138f8247b9d8c3a9fe0f1e8a1dab0f6bf588d4aca75fb836d310093074b383?s=96&d=mm&r=g","caption":"Mara Garcia"}}]}},"_links":{"self":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2043"}],"version-history":[{"count":17,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2043\/revisions"}],"predecessor-version":[{"id":2604,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2043\/revisions\/2604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/media\/2605"}],"wp:attachment":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}