{"id":2578,"date":"2026-05-22T18:02:27","date_gmt":"2026-05-22T18:02:27","guid":{"rendered":"https:\/\/ladupla.la\/?p=2578"},"modified":"2026-05-22T18:38:30","modified_gmt":"2026-05-22T18:38:30","slug":"explicar-por-que-un-lanzamiento-no-alcanzo-las-expectativas","status":"publish","type":"post","link":"https:\/\/ladupla.la\/?p=2578","title":{"rendered":"EXPLICAR POR QU\u00c9 UN LANZAMIENTO NO ALCANZ\u00d3 LAS EXPECTATIVAS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2578\" class=\"elementor elementor-2578\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-755cf6dc e-con-full e-flex e-con e-parent\" data-id=\"755cf6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56ac2a41 e-con-full e-flex e-con e-child\" data-id=\"56ac2a41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54cc75ca elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54cc75ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EXPLICAR POR QU\u00c9 UN <br>\nLANZAMIENTO <span style=\"color:#fff\">NO ALCANZ\u00d3 <\/span><br>LAS EXPECTATIVAS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a07c7dd e-con-full e-flex e-con e-child\" data-id=\"2a07c7dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-255162aa e-con-full e-flex e-con e-child\" data-id=\"255162aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b4cfec elementor-invisible elementor-widget elementor-widget-image\" data-id=\"27b4cfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"290\" height=\"434\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-6-1.jpg\" class=\"attachment-full size-full wp-image-2586\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-6-1.jpg 290w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-6-1-200x300.jpg 200w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6120d2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2b6120d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"269\" height=\"382\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp\" class=\"attachment-full size-full wp-image-1476\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp 269w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso-211x300.webp 211w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36c30e96 e-con-full e-flex e-con e-parent\" data-id=\"36c30e96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1560157c e-grid e-con-full e-con e-child\" data-id=\"1560157c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56f22eb1 e-con-full e-flex e-con e-child\" data-id=\"56f22eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13eb3002 e-con-full e-flex e-con e-child\" data-id=\"13eb3002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f998f43 elementor-widget elementor-widget-heading\" data-id=\"2f998f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f800aab elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f800aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-367ca240 e-con-full e-flex e-con e-child\" data-id=\"367ca240\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a14f03c elementor-widget elementor-widget-text-editor\" data-id=\"6a14f03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comprender los <strong>motivos detr\u00e1s del rendimiento por debajo de lo esperado en el lanzamiento<\/strong> de una cadena de retail argentina en Uruguay, con el objetivo de <strong>redise\u00f1ar su estrategia y fortalecer su relevancia cultural<\/strong> en el nuevo mercado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-720a814a e-con-full e-flex e-con e-child\" data-id=\"720a814a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12831c06 e-con-full e-flex e-con e-child\" data-id=\"12831c06\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d98d03 elementor-widget elementor-widget-heading\" data-id=\"36d98d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d502f26 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d502f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abordaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b355435 e-con-full e-flex e-con e-child\" data-id=\"1b355435\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6f4c04 elementor-widget elementor-widget-text-editor\" data-id=\"7e6f4c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hicimos <strong>entrevistas con stakeholders, encuestas online al target para entender a la competencia y encuentros conversacionales<\/strong> donde analizamos percepciones sobre la propuesta de valor, la comunicaci\u00f3n y la experiencia en tienda, <strong>identificando las brechas entre el posicionamiento deseado y la lectura cultural<\/strong> del p\u00fablico uruguayo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-560803ef e-con-full e-flex e-con e-child\" data-id=\"560803ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6875d3a e-con-full e-flex e-con e-child\" data-id=\"6875d3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-312c63eb elementor-widget elementor-widget-heading\" data-id=\"312c63eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421a112a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"421a112a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14457c5e e-con-full e-flex e-con e-child\" data-id=\"14457c5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bad51cf elementor-widget elementor-widget-text-editor\" data-id=\"1bad51cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Redefinimos la<strong> estrategia de marca poniendo foco en los atributos m\u00e1s valorados localmente<\/strong> y los principales drivers de visita. Junto al cliente <strong>co-dise\u00f1amos acciones de corto y mediano plazo que fortalecieron la conexi\u00f3n con la cultura uruguaya<\/strong> y la fidelidad hacia la marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EXPLICAR POR QU\u00c9 UN LANZAMIENTO NO ALCANZ\u00d3 LAS EXPECTATIVAS 01 Desaf\u00edo Comprender los motivos detr\u00e1s del rendimiento por debajo de lo esperado en el lanzamiento de una cadena de retail argentina en Uruguay, con el objetivo de redise\u00f1ar su estrategia y fortalecer su relevancia cultural en el nuevo mercado. 02 Abordaje Hicimos entrevistas con stakeholders, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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