{"id":2706,"date":"2026-05-27T21:22:42","date_gmt":"2026-05-27T21:22:42","guid":{"rendered":"https:\/\/ladupla.la\/?p=2706"},"modified":"2026-05-27T21:27:42","modified_gmt":"2026-05-27T21:27:42","slug":"crear-una-marca-de-perfumes-que-desafie-al-lider","status":"publish","type":"post","link":"https:\/\/ladupla.la\/?p=2706","title":{"rendered":"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2706\" class=\"elementor elementor-2706\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-755cf6dc e-con-full e-flex e-con e-parent\" data-id=\"755cf6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56ac2a41 e-con-full e-flex e-con e-child\" data-id=\"56ac2a41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54cc75ca elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54cc75ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CREAR UNA MARCA DE PERFUMES<br><span> QUE DESAF\u00cdE <\/span><br>AL L\u00cdDER<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a07c7dd e-con-full e-flex e-con e-child\" data-id=\"2a07c7dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-255162aa e-con-full e-flex e-con e-child\" data-id=\"255162aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b4cfec elementor-invisible elementor-widget elementor-widget-image\" data-id=\"27b4cfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"290\" height=\"434\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9_chico.jpg\" class=\"attachment-full size-full wp-image-2666\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9_chico.jpg 290w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9_chico-200x300.jpg 200w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6120d2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2b6120d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"269\" height=\"382\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp\" class=\"attachment-full size-full wp-image-1476\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp 269w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso-211x300.webp 211w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36c30e96 e-con-full e-flex e-con e-parent\" data-id=\"36c30e96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1560157c e-grid e-con-full e-con e-child\" data-id=\"1560157c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56f22eb1 e-con-full e-flex e-con e-child\" data-id=\"56f22eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13eb3002 e-con-full e-flex e-con e-child\" data-id=\"13eb3002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f998f43 elementor-widget elementor-widget-heading\" data-id=\"2f998f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f800aab elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f800aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-367ca240 e-con-full e-flex e-con e-child\" data-id=\"367ca240\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a14f03c elementor-widget elementor-widget-text-editor\" data-id=\"6a14f03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><strong>Crear el posicionamiento<\/strong> <strong>de una nueva marca<\/strong> de perfumes local, <strong>definir las claves del mix de marca<\/strong> y <strong>construir un brief estrat\u00e9gico<\/strong> que inspire a agencias y equipos para superar al l\u00edder del mercado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-720a814a e-con-full e-flex e-con e-child\" data-id=\"720a814a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12831c06 e-con-full e-flex e-con e-child\" data-id=\"12831c06\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d98d03 elementor-widget elementor-widget-heading\" data-id=\"36d98d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d502f26 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d502f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abordaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b355435 e-con-full e-flex e-con e-child\" data-id=\"1b355435\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6f4c04 elementor-widget elementor-widget-text-editor\" data-id=\"7e6f4c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><strong>Desk research y entrevistas a stakeholders<\/strong> para mapear la l\u00f3gica de la categor\u00eda, analizamos territorios de posicionamiento potenciales que definimos en un <strong>Workshop con el equipo cliente<\/strong>. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-560803ef e-con-full e-flex e-con e-child\" data-id=\"560803ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6875d3a e-con-full e-flex e-con e-child\" data-id=\"6875d3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-312c63eb elementor-widget elementor-widget-heading\" data-id=\"312c63eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421a112a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"421a112a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14457c5e e-con-full e-flex e-con e-child\" data-id=\"14457c5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bad51cf elementor-widget elementor-widget-text-editor\" data-id=\"1bad51cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Construimos una identidad s\u00f3lida, diferencial y coherente con las aspiraciones locales y <strong>creamos el brand key, brief creativo y brief para la casa perfumista<\/strong> para que quede alineada la propuesta de producto, comunicaci\u00f3n y venta <strong>en torno a un mismo prop\u00f3sito<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER 01 Desaf\u00edo Crear el posicionamiento de una nueva marca de perfumes local, definir las claves del mix de marca y construir un brief estrat\u00e9gico que inspire a agencias y equipos para superar al l\u00edder del mercado. 02 Abordaje Desk research y entrevistas a stakeholders para mapear [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER - La Dupla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladupla.la\/?p=2706\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER - La Dupla\" \/>\n<meta property=\"og:description\" content=\"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER 01 Desaf\u00edo Crear el posicionamiento de una nueva marca de perfumes local, definir las claves del mix de marca y construir un brief estrat\u00e9gico que inspire a agencias y equipos para superar al l\u00edder del mercado. 02 Abordaje Desk research y entrevistas a stakeholders para mapear [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ladupla.la\/?p=2706\" \/>\n<meta property=\"og:site_name\" content=\"La Dupla\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T21:22:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T21:27:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"German\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"German\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706\"},\"author\":{\"name\":\"German\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\"},\"headline\":\"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER\",\"datePublished\":\"2026-05-27T21:22:42+00:00\",\"dateModified\":\"2026-05-27T21:27:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706\"},\"wordCount\":135,\"image\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-9-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706\",\"url\":\"https:\\\/\\\/ladupla.la\\\/?p=2706\",\"name\":\"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER - La Dupla\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-9-scaled.jpg\",\"datePublished\":\"2026-05-27T21:22:42+00:00\",\"dateModified\":\"2026-05-27T21:27:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706#breadcrumb\"},\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ladupla.la\\\/?p=2706\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706#primaryimage\",\"url\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-9-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-9-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2706#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/ladupla.la\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#website\",\"url\":\"https:\\\/\\\/ladupla.la\\\/\",\"name\":\"La Dupla\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ladupla.la\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\",\"name\":\"German\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"caption\":\"German\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER - La Dupla","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ladupla.la\/?p=2706","og_locale":"es_ES","og_type":"article","og_title":"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER - La Dupla","og_description":"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER 01 Desaf\u00edo Crear el posicionamiento de una nueva marca de perfumes local, definir las claves del mix de marca y construir un brief estrat\u00e9gico que inspire a agencias y equipos para superar al l\u00edder del mercado. 02 Abordaje Desk research y entrevistas a stakeholders para mapear [&hellip;]","og_url":"https:\/\/ladupla.la\/?p=2706","og_site_name":"La Dupla","article_published_time":"2026-05-27T21:22:42+00:00","article_modified_time":"2026-05-27T21:27:42+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9-scaled.jpg","type":"image\/jpeg"}],"author":"German","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"German","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ladupla.la\/?p=2706#article","isPartOf":{"@id":"https:\/\/ladupla.la\/?p=2706"},"author":{"name":"German","@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3"},"headline":"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER","datePublished":"2026-05-27T21:22:42+00:00","dateModified":"2026-05-27T21:27:42+00:00","mainEntityOfPage":{"@id":"https:\/\/ladupla.la\/?p=2706"},"wordCount":135,"image":{"@id":"https:\/\/ladupla.la\/?p=2706#primaryimage"},"thumbnailUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9-scaled.jpg","articleSection":["Uncategorized"],"inLanguage":"es-AR"},{"@type":"WebPage","@id":"https:\/\/ladupla.la\/?p=2706","url":"https:\/\/ladupla.la\/?p=2706","name":"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER - La Dupla","isPartOf":{"@id":"https:\/\/ladupla.la\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ladupla.la\/?p=2706#primaryimage"},"image":{"@id":"https:\/\/ladupla.la\/?p=2706#primaryimage"},"thumbnailUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9-scaled.jpg","datePublished":"2026-05-27T21:22:42+00:00","dateModified":"2026-05-27T21:27:42+00:00","author":{"@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3"},"breadcrumb":{"@id":"https:\/\/ladupla.la\/?p=2706#breadcrumb"},"inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ladupla.la\/?p=2706"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/ladupla.la\/?p=2706#primaryimage","url":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9-scaled.jpg","contentUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-9-scaled.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/ladupla.la\/?p=2706#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/ladupla.la\/"},{"@type":"ListItem","position":2,"name":"CREAR UNA MARCA DE PERFUMES QUE DESAF\u00cdE AL L\u00cdDER"}]},{"@type":"WebSite","@id":"https:\/\/ladupla.la\/#website","url":"https:\/\/ladupla.la\/","name":"La Dupla","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ladupla.la\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":"Person","@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3","name":"German","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","caption":"German"}}]}},"_links":{"self":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2706"}],"version-history":[{"count":13,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2706\/revisions"}],"predecessor-version":[{"id":2719,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2706\/revisions\/2719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/media\/2670"}],"wp:attachment":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}