{"id":2765,"date":"2026-05-27T21:41:25","date_gmt":"2026-05-27T21:41:25","guid":{"rendered":"https:\/\/ladupla.la\/?p=2765"},"modified":"2026-05-27T21:43:35","modified_gmt":"2026-05-27T21:43:35","slug":"defender-el-liderazgo-de-una-marca-que-creia-tenerlo-todo","status":"publish","type":"post","link":"https:\/\/ladupla.la\/?p=2765","title":{"rendered":"DEFENDER EL LIDERAZGO DE UNA MARCA QUE CRE\u00cdA TENERLO TODO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2765\" class=\"elementor elementor-2765\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-755cf6dc e-con-full e-flex e-con e-parent\" data-id=\"755cf6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56ac2a41 e-con-full e-flex e-con e-child\" data-id=\"56ac2a41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54cc75ca elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54cc75ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DEFENDER EL <br>\n<span>LIDERAZGO DE UNA MARCA <\/span><br>QUE CRE\u00cdA TENERLO TODO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a07c7dd e-con-full e-flex e-con e-child\" data-id=\"2a07c7dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-255162aa e-con-full e-flex e-con e-child\" data-id=\"255162aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b4cfec elementor-invisible elementor-widget elementor-widget-image\" data-id=\"27b4cfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"290\" height=\"434\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-13_chico.jpg\" class=\"attachment-full size-full wp-image-2748\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-13_chico.jpg 290w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-13_chico-200x300.jpg 200w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6120d2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2b6120d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"269\" height=\"382\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp\" class=\"attachment-full size-full wp-image-1476\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp 269w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso-211x300.webp 211w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36c30e96 e-con-full e-flex e-con e-parent\" data-id=\"36c30e96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1560157c e-grid e-con-full e-con e-child\" data-id=\"1560157c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56f22eb1 e-con-full e-flex e-con e-child\" data-id=\"56f22eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13eb3002 e-con-full e-flex e-con e-child\" data-id=\"13eb3002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f998f43 elementor-widget elementor-widget-heading\" data-id=\"2f998f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f800aab elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f800aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-367ca240 e-con-full e-flex e-con e-child\" data-id=\"367ca240\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a14f03c elementor-widget elementor-widget-text-editor\" data-id=\"6a14f03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La marca buscaba expandir la categor\u00eda del vino dulce, confiando en su liderazgo hist\u00f3rico. El objetivo fue <strong>identificar d\u00f3nde estaban las oportunidades reales de crecimiento y cu\u00e1l era su verdadero lugar en la categor\u00eda<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-720a814a e-con-full e-flex e-con e-child\" data-id=\"720a814a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12831c06 e-con-full e-flex e-con e-child\" data-id=\"12831c06\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d98d03 elementor-widget elementor-widget-heading\" data-id=\"36d98d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d502f26 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d502f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abordaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b355435 e-con-full e-flex e-con e-child\" data-id=\"1b355435\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6f4c04 elementor-widget elementor-widget-text-editor\" data-id=\"7e6f4c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Realizamos <strong>encuestas en distintas ciudades del pa\u00eds para mapear fortalezas, debilidades y c\u00f3digos simb\u00f3licos<\/strong> frente a competidores directos y otras bebidas conceptuales. Complementamos con <strong>encuentros conversacionales para profundizar en territorios, aspectos de marca y assets a potenciar<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-560803ef e-con-full e-flex e-con e-child\" data-id=\"560803ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6875d3a e-con-full e-flex e-con e-child\" data-id=\"6875d3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-312c63eb elementor-widget elementor-widget-heading\" data-id=\"312c63eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421a112a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"421a112a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14457c5e e-con-full e-flex e-con e-child\" data-id=\"14457c5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bad51cf elementor-widget elementor-widget-text-editor\" data-id=\"1bad51cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Descubrimos que m\u00e1s que crecer, la marca necesitaba <\/span><b>reconquistar terreno<\/b><span style=\"font-weight: 400\">: su liderazgo era fuerte en Buenos Aires, pero d\u00e9bil en el interior y entre nuevas generaciones. Este hallazgo llev\u00f3 a un <\/span><b>reposicionamiento completo<\/b><span style=\"font-weight: 400\">, con relanzamiento de identidad y nueva narrativa para recuperar relevancia cultural y sostener el liderazgo real.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DEFENDER EL LIDERAZGO DE UNA MARCA QUE CRE\u00cdA TENERLO TODO 01 Desaf\u00edo La marca buscaba expandir la categor\u00eda del vino dulce, confiando en su liderazgo hist\u00f3rico. El objetivo fue identificar d\u00f3nde estaban las oportunidades reales de crecimiento y cu\u00e1l era su verdadero lugar en la categor\u00eda. 02 Abordaje Realizamos encuestas en distintas ciudades del pa\u00eds [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DEFENDER EL LIDERAZGO DE UNA MARCA QUE CRE\u00cdA TENERLO TODO - La Dupla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladupla.la\/?p=2765\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEFENDER EL LIDERAZGO DE UNA MARCA QUE CRE\u00cdA TENERLO TODO - La Dupla\" \/>\n<meta property=\"og:description\" content=\"DEFENDER EL LIDERAZGO DE UNA MARCA QUE CRE\u00cdA TENERLO TODO 01 Desaf\u00edo La marca buscaba expandir la categor\u00eda del vino dulce, confiando en su liderazgo hist\u00f3rico. 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