{"id":2790,"date":"2026-05-27T21:52:45","date_gmt":"2026-05-27T21:52:45","guid":{"rendered":"https:\/\/ladupla.la\/?p=2790"},"modified":"2026-05-27T21:54:55","modified_gmt":"2026-05-27T21:54:55","slug":"comunicar-sobre-bullying-sin-caer-en-contradicciones","status":"publish","type":"post","link":"https:\/\/ladupla.la\/?p=2790","title":{"rendered":"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

COMUNICAR
\n SOBRE BULLYING <\/span>
SIN CAER EN CONTRADICCIONES<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Desarrollar una estrategia de comunicaci\u00f3n de RSE sobre bullying<\/strong> para una marca con un pasado publicitario pol\u00e9mico, evitando generar rechazo o contradicciones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Abordaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Combinamos desk research y an\u00e1lisis semi\u00f3tico de campa\u00f1as exitosas <\/strong>a nivel global. Desarrollamos tres conceptos de comunicaci\u00f3n<\/strong> que fueron testeados con expertos en la tem\u00e1tica y evaluados luego con el target adolescente mediante entrevistas online de 30 minutos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

La marca logr\u00f3 abordar el bullying desde un lugar emp\u00e1tico y cre\u00edble<\/strong>, redefiniendo su rol social y marcando un punto de inflexi\u00f3n en su comunicaci\u00f3n<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES 01 Desaf\u00edo Desarrollar una estrategia de comunicaci\u00f3n de RSE sobre bullying para una marca con un pasado publicitario pol\u00e9mico, evitando generar rechazo o contradicciones. 02 Abordaje Combinamos desk research y an\u00e1lisis semi\u00f3tico de campa\u00f1as exitosas a nivel global. Desarrollamos tres conceptos de comunicaci\u00f3n que fueron testeados con expertos […]<\/p>\n","protected":false},"author":3,"featured_media":2729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nCOMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES - La Dupla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladupla.la\/?p=2790\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES - La Dupla\" \/>\n<meta property=\"og:description\" content=\"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES 01 Desaf\u00edo Desarrollar una estrategia de comunicaci\u00f3n de RSE sobre bullying para una marca con un pasado publicitario pol\u00e9mico, evitando generar rechazo o contradicciones. 02 Abordaje Combinamos desk research y an\u00e1lisis semi\u00f3tico de campa\u00f1as exitosas a nivel global. Desarrollamos tres conceptos de comunicaci\u00f3n que fueron testeados con expertos […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ladupla.la\/?p=2790\" \/>\n<meta property=\"og:site_name\" content=\"La Dupla\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T21:52:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T21:54:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-18-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"German\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"German\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790\"},\"author\":{\"name\":\"German\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\"},\"headline\":\"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES\",\"datePublished\":\"2026-05-27T21:52:45+00:00\",\"dateModified\":\"2026-05-27T21:54:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790\"},\"wordCount\":113,\"image\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-18-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790\",\"url\":\"https:\\\/\\\/ladupla.la\\\/?p=2790\",\"name\":\"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES - La Dupla\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-18-scaled.jpg\",\"datePublished\":\"2026-05-27T21:52:45+00:00\",\"dateModified\":\"2026-05-27T21:54:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790#breadcrumb\"},\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ladupla.la\\\/?p=2790\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790#primaryimage\",\"url\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-18-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-18-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2790#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/ladupla.la\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#website\",\"url\":\"https:\\\/\\\/ladupla.la\\\/\",\"name\":\"La Dupla\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ladupla.la\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\",\"name\":\"German\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"caption\":\"German\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES - La Dupla","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ladupla.la\/?p=2790","og_locale":"es_ES","og_type":"article","og_title":"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES - La Dupla","og_description":"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES 01 Desaf\u00edo Desarrollar una estrategia de comunicaci\u00f3n de RSE sobre bullying para una marca con un pasado publicitario pol\u00e9mico, evitando generar rechazo o contradicciones. 02 Abordaje Combinamos desk research y an\u00e1lisis semi\u00f3tico de campa\u00f1as exitosas a nivel global. Desarrollamos tres conceptos de comunicaci\u00f3n que fueron testeados con expertos […]","og_url":"https:\/\/ladupla.la\/?p=2790","og_site_name":"La Dupla","article_published_time":"2026-05-27T21:52:45+00:00","article_modified_time":"2026-05-27T21:54:55+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-18-scaled.jpg","type":"image\/jpeg"}],"author":"German","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"German","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ladupla.la\/?p=2790#article","isPartOf":{"@id":"https:\/\/ladupla.la\/?p=2790"},"author":{"name":"German","@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3"},"headline":"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES","datePublished":"2026-05-27T21:52:45+00:00","dateModified":"2026-05-27T21:54:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ladupla.la\/?p=2790"},"wordCount":113,"image":{"@id":"https:\/\/ladupla.la\/?p=2790#primaryimage"},"thumbnailUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-18-scaled.jpg","articleSection":["Uncategorized"],"inLanguage":"es-AR"},{"@type":"WebPage","@id":"https:\/\/ladupla.la\/?p=2790","url":"https:\/\/ladupla.la\/?p=2790","name":"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES - La Dupla","isPartOf":{"@id":"https:\/\/ladupla.la\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ladupla.la\/?p=2790#primaryimage"},"image":{"@id":"https:\/\/ladupla.la\/?p=2790#primaryimage"},"thumbnailUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-18-scaled.jpg","datePublished":"2026-05-27T21:52:45+00:00","dateModified":"2026-05-27T21:54:55+00:00","author":{"@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3"},"breadcrumb":{"@id":"https:\/\/ladupla.la\/?p=2790#breadcrumb"},"inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ladupla.la\/?p=2790"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/ladupla.la\/?p=2790#primaryimage","url":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-18-scaled.jpg","contentUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-18-scaled.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/ladupla.la\/?p=2790#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/ladupla.la\/"},{"@type":"ListItem","position":2,"name":"COMUNICAR SOBRE BULLYING SIN CAER EN CONTRADICCIONES"}]},{"@type":"WebSite","@id":"https:\/\/ladupla.la\/#website","url":"https:\/\/ladupla.la\/","name":"La Dupla","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ladupla.la\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":"Person","@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3","name":"German","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","caption":"German"}}]}},"_links":{"self":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2790"}],"version-history":[{"count":4,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2790\/revisions"}],"predecessor-version":[{"id":2794,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2790\/revisions\/2794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/media\/2729"}],"wp:attachment":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}