{"id":2820,"date":"2026-05-27T22:27:34","date_gmt":"2026-05-27T22:27:34","guid":{"rendered":"https:\/\/ladupla.la\/?p=2820"},"modified":"2026-05-27T22:30:12","modified_gmt":"2026-05-27T22:30:12","slug":"roll-out-de-una-empresa-constructora-lider-en-nuevo-mercado","status":"publish","type":"post","link":"https:\/\/ladupla.la\/?p=2820","title":{"rendered":"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2820\" class=\"elementor elementor-2820\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-755cf6dc e-con-full e-flex e-con e-parent\" data-id=\"755cf6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56ac2a41 e-con-full e-flex e-con e-child\" data-id=\"56ac2a41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54cc75ca elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54cc75ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ROLL OUT DE UNA <br>\n<span> EMPRESA CONSTRUCTORA L\u00cdDER <\/span><br>EN NUEVO MERCADO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a07c7dd e-con-full e-flex e-con e-child\" data-id=\"2a07c7dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-255162aa e-con-full e-flex e-con e-child\" data-id=\"255162aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b4cfec elementor-invisible elementor-widget elementor-widget-image\" data-id=\"27b4cfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"290\" height=\"434\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24_chico.jpg\" class=\"attachment-full size-full wp-image-2737\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24_chico.jpg 290w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24_chico-200x300.jpg 200w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6120d2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2b6120d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"269\" height=\"382\" src=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp\" class=\"attachment-full size-full wp-image-1476\" alt=\"\" srcset=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso.webp 269w, https:\/\/ladupla.la\/wp-content\/uploads\/2026\/04\/textura-bg-foto-caso-211x300.webp 211w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36c30e96 e-con-full e-flex e-con e-parent\" data-id=\"36c30e96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1560157c e-grid e-con-full e-con e-child\" data-id=\"1560157c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56f22eb1 e-con-full e-flex e-con e-child\" data-id=\"56f22eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13eb3002 e-con-full e-flex e-con e-child\" data-id=\"13eb3002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f998f43 elementor-widget elementor-widget-heading\" data-id=\"2f998f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f800aab elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f800aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-367ca240 e-con-full e-flex e-con e-child\" data-id=\"367ca240\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a14f03c elementor-widget elementor-widget-text-editor\" data-id=\"6a14f03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Comprender los <strong>factores culturales que influyen en la percepci\u00f3n de calidad dentro de la categor\u00eda cemento fresco<\/strong> en la costa colombiana. El objetivo fue anticipar los desaf\u00edos que enfrentar\u00eda una marca guatemalteca al ingresar a un mercado con c\u00f3digos simb\u00f3licos, h\u00e1bitos constructivos y referentes de marca distintos, <strong>para definir c\u00f3mo posicionarse de manera relevante desde el inicio<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-720a814a e-con-full e-flex e-con e-child\" data-id=\"720a814a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12831c06 e-con-full e-flex e-con e-child\" data-id=\"12831c06\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d98d03 elementor-widget elementor-widget-heading\" data-id=\"36d98d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d502f26 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d502f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abordaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b355435 e-con-full e-flex e-con e-child\" data-id=\"1b355435\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6f4c04 elementor-widget elementor-widget-text-editor\" data-id=\"7e6f4c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Realizamos un desk research<\/strong><span style=\"font-weight: 400\"><strong> sobre cultura, competencia, consumidor y marca<\/strong>, que permiti\u00f3 mapear el contexto local y detectar tensiones culturales en torno a la construcci\u00f3n, el prestigio y la confianza. A partir de esos hallazgos, <strong>lideramos un workshop estrat\u00e9gico con el equipo regional<\/strong> <strong>para traducirlos en lineamientos<\/strong> de posicionamiento y comunicaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-560803ef e-con-full e-flex e-con e-child\" data-id=\"560803ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6875d3a e-con-full e-flex e-con e-child\" data-id=\"6875d3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-312c63eb elementor-widget elementor-widget-heading\" data-id=\"312c63eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421a112a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"421a112a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14457c5e e-con-full e-flex e-con e-child\" data-id=\"14457c5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bad51cf elementor-widget elementor-widget-text-editor\" data-id=\"1bad51cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Se dise\u00f1\u00f3 una <strong>hoja de ruta marcaria a tres a\u00f1os<\/strong> que defini\u00f3 el territorio de la marca, los ejes de relato y frentes comerciales prioritarios, <strong>orientando el trabajo de expansi\u00f3n y comunicaci\u00f3n en Colombia<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO 01 Desaf\u00edo Comprender los factores culturales que influyen en la percepci\u00f3n de calidad dentro de la categor\u00eda cemento fresco en la costa colombiana. El objetivo fue anticipar los desaf\u00edos que enfrentar\u00eda una marca guatemalteca al ingresar a un mercado con c\u00f3digos simb\u00f3licos, h\u00e1bitos constructivos y [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO - La Dupla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladupla.la\/?p=2820\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO - La Dupla\" \/>\n<meta property=\"og:description\" content=\"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO 01 Desaf\u00edo Comprender los factores culturales que influyen en la percepci\u00f3n de calidad dentro de la categor\u00eda cemento fresco en la costa colombiana. El objetivo fue anticipar los desaf\u00edos que enfrentar\u00eda una marca guatemalteca al ingresar a un mercado con c\u00f3digos simb\u00f3licos, h\u00e1bitos constructivos y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ladupla.la\/?p=2820\" \/>\n<meta property=\"og:site_name\" content=\"La Dupla\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T22:27:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T22:30:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"German\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"German\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820\"},\"author\":{\"name\":\"German\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\"},\"headline\":\"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO\",\"datePublished\":\"2026-05-27T22:27:34+00:00\",\"dateModified\":\"2026-05-27T22:30:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820\"},\"wordCount\":182,\"image\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-24-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820\",\"url\":\"https:\\\/\\\/ladupla.la\\\/?p=2820\",\"name\":\"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO - La Dupla\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-24-scaled.jpg\",\"datePublished\":\"2026-05-27T22:27:34+00:00\",\"dateModified\":\"2026-05-27T22:30:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820#breadcrumb\"},\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ladupla.la\\\/?p=2820\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820#primaryimage\",\"url\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-24-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/ladupla.la\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0.-foto-caso-24-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/?p=2820#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/ladupla.la\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#website\",\"url\":\"https:\\\/\\\/ladupla.la\\\/\",\"name\":\"La Dupla\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ladupla.la\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ladupla.la\\\/#\\\/schema\\\/person\\\/031306be4994bbdd30b2eca4e0dc87f3\",\"name\":\"German\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g\",\"caption\":\"German\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO - La Dupla","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ladupla.la\/?p=2820","og_locale":"es_ES","og_type":"article","og_title":"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO - La Dupla","og_description":"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO 01 Desaf\u00edo Comprender los factores culturales que influyen en la percepci\u00f3n de calidad dentro de la categor\u00eda cemento fresco en la costa colombiana. El objetivo fue anticipar los desaf\u00edos que enfrentar\u00eda una marca guatemalteca al ingresar a un mercado con c\u00f3digos simb\u00f3licos, h\u00e1bitos constructivos y [&hellip;]","og_url":"https:\/\/ladupla.la\/?p=2820","og_site_name":"La Dupla","article_published_time":"2026-05-27T22:27:34+00:00","article_modified_time":"2026-05-27T22:30:12+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24-scaled.jpg","type":"image\/jpeg"}],"author":"German","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"German","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ladupla.la\/?p=2820#article","isPartOf":{"@id":"https:\/\/ladupla.la\/?p=2820"},"author":{"name":"German","@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3"},"headline":"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO","datePublished":"2026-05-27T22:27:34+00:00","dateModified":"2026-05-27T22:30:12+00:00","mainEntityOfPage":{"@id":"https:\/\/ladupla.la\/?p=2820"},"wordCount":182,"image":{"@id":"https:\/\/ladupla.la\/?p=2820#primaryimage"},"thumbnailUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24-scaled.jpg","articleSection":["Uncategorized"],"inLanguage":"es-AR"},{"@type":"WebPage","@id":"https:\/\/ladupla.la\/?p=2820","url":"https:\/\/ladupla.la\/?p=2820","name":"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO - La Dupla","isPartOf":{"@id":"https:\/\/ladupla.la\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ladupla.la\/?p=2820#primaryimage"},"image":{"@id":"https:\/\/ladupla.la\/?p=2820#primaryimage"},"thumbnailUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24-scaled.jpg","datePublished":"2026-05-27T22:27:34+00:00","dateModified":"2026-05-27T22:30:12+00:00","author":{"@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3"},"breadcrumb":{"@id":"https:\/\/ladupla.la\/?p=2820#breadcrumb"},"inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ladupla.la\/?p=2820"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/ladupla.la\/?p=2820#primaryimage","url":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24-scaled.jpg","contentUrl":"https:\/\/ladupla.la\/wp-content\/uploads\/2026\/05\/0.-foto-caso-24-scaled.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/ladupla.la\/?p=2820#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/ladupla.la\/"},{"@type":"ListItem","position":2,"name":"ROLL OUT DE UNA EMPRESA CONSTRUCTORA L\u00cdDER EN NUEVO MERCADO"}]},{"@type":"WebSite","@id":"https:\/\/ladupla.la\/#website","url":"https:\/\/ladupla.la\/","name":"La Dupla","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ladupla.la\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":"Person","@id":"https:\/\/ladupla.la\/#\/schema\/person\/031306be4994bbdd30b2eca4e0dc87f3","name":"German","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03542fc9af86b333c22d657879634d0c7e8318fa0cd0155ac81b97d4f90a168f?s=96&d=mm&r=g","caption":"German"}}]}},"_links":{"self":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2820"}],"version-history":[{"count":4,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2820\/revisions"}],"predecessor-version":[{"id":2824,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/posts\/2820\/revisions\/2824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=\/wp\/v2\/media\/2723"}],"wp:attachment":[{"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ladupla.la\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}